From direct mail and TV ads to banner ads to social media and content marketing, the marketing industry has changed dramatically in the last 30 years. In such a short period of time, new technologies have changed the way we think and work as marketers, and these changes are not slowing down anytime soon.
In such an ever-changing field, how can a new marketer break into this industry and stay relevant? TheLadders asked numerous marketing professionals to share their top advice, including websites and books they would recommend. I decided to jump on the bandwagon and add my input. Enjoy!
Top 10 books to read
- All Marketers Are Liars by Seth Godin
- Guerrilla Marketing by Jay Conrad
- The Tipping Point by Malcolm Galdwell
- Girl Boss by Sophia Amoruso
- Creativity Inc. by Ed Catmull
- Everybody Writes by Ann Handley
- Epic Content Marketing by Joe Pulizzi
- Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing by Lee Odden
- Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer
- Made to Stick: Why Some Ideas Survive and Others Die by Chip & Dan Heath
And maybe also The Content Formula by Michael Brenner and Liz Bedor?
Top sites to follow
- Content Marketing Institute
- Social Media Examiner
- Marketing Land
- Quick Sprout
Top marketing trends and predictions for 2016
- Mobile will be the center of marketing. – Daniel Newman, co-chief officer, V3B
- 2016 will be the year for video. – Jay Baer, president of Convince & Convert and author of Hug Your Haters
- Content creation beyond storytelling to provide an “experience” for the audience. – Carla Johnson, president, Type A Communications and co-author, Experiences: The 7th Era of Marketing
- Content marketing will grow up, and we will see “bigger stories with a braver focus and told with a bolder voice.” – Ann Handley, chief content officer at MarketingProfs, co-author of Content Rules and author of Everybody Writes
- 2016 will see a rise in content co-creation with customers, influencers, and subject-matter experts. – Lee Odden, CEO TopRank Marketing
- M&A of brands, niche media and blogger sites. – Joe Pulizzi, founder, Content Marketing Institute and author of Content Inc.
- Better personalization and targeting will be key to marketing success. – Jason Miller, group manager, Content Marketing and Social Media, LinkedIn Marketing Solutions
- Reorganization of marketing, sales and technology departments with a focus on content, innovation and customer experience. – Robert Rose, chief strategy officer at the Content Marketing Institute
- Birth to a new era of human-centric advertising and marketing as a result of the rise of ad blocking. – Luke Kintigh, Intel Global Media and content strategist
- Bigger demand for marketers with sales funnel building and optimization skills. – Ian Cleary, award-winning tech blogger on RazorSocial
What’s one piece of advice you would give to a new marketer?
“Marketing is the type of field where you will learn the most by trial and error. That is why it is important to take jobs or internships where you can learn.” – Jason Parks, Media Caption
“Don’t settle for an answer or method because that’s how it’s always been done – there is always another way. May not get used, but at least look at it.” – Danny Brown, dannybrown.me
“Do your job and take it a step further. If you have an idea, share it. Otherwise someone else will come up with that idea and you won’t progress. Don’t be afraid to share your ideas, and don’t obsess over the ‘9 to 5’ concept.” – Laura Ellner, Unracked Marketing
“Tactics without strategy will fail to deliver and may fail entirely. Learn marketing strategy. Vision statements. Mission statements. These things mattered 20 years ago when I started out. They will matter in 20 years time.” – Marcus Miller, Bowler Hat
“I wish instructors and professors would push students to learn a holistic set of skills to actually do work for clients, because that is what the industry is going to be – actual work for clients that gets them the results they want.” – Jen Salamandick, Kickpoint
“The successful marketers that are really making waves in the industry are the ones that learned how to study and continue to do so throughout their career. They study, hypothesize, and test aspects of the field every day.” – Michelle Stinson Ross, Authority Labs
While these career tips are directed at new marketers, I think they are just as relevant and useful for experienced professionals. To avoid becoming extinct, successful marketers need to continue to learn, experiment, and listen to what customers want and actually give them what they want.
If you could give one piece of advice or share one resource with new marketers, what would it be? Please share below!
Want more future-focused marketing strategies? See Marketing 2016: Intent-Based Marketing Goes Beyond Demographics.Comments