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Heroes, History, And Marketing: A Game Plan For A Winning Hockey Fan Experience

11-Feb-2016 | Fred Isbell | Industries

Sports and hockey teams–like marketing and service engagement teams–have invested analytics to measure and optimize their talent investments.

High-Performing Companies Play As A Team

11-Feb-2016 | Jonathan Charley | Industries

Smart deployment of a common data platform will increase organizational efficiency, lower compliance costs , and help avoid fines, and damage to reputation.

Oilfield - Perspective

China Slowdown, Cheap Oil, And Analyzing Demand Signals

11-Feb-2016 | Richard Howells | Industries

The demand signals are almost always there. The key is to capture them, to know how to interpret them, and then to take action based on the insights.

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