William Newman

William Newman

About William Newman

William Newman is a Strategic Industry Advisor, providing industry perspective, strategic solution advice, and thought leadership to support SAP automotive and discrete industry customers and their co-innovation programs. He helps build and maintain SAP's leadership position in the automotive industry and associated industry segments. He manages SAP’s annual digital aftermarket survey program and serves as the ASUG Point of Contact for the NA Automotive SIG. He is the author of two SAP Press books and a LinkedIn Editor’s Choice contributor.

auto consumer hold keys to $1.5 trillion in future vehicle-enabled digital services

Enter The Digital Consumer, Driver, Services Buyer

17-Apr-2017 | William Newman

In working with several large automotive customers, it becomes clear that what it means to become digital – and to run a digital business – can take on many forms and meanings to different compani

automotive, cars

Top 5 Trends In Automotive For 2017

26-Dec-2016 | William Newman

It's always fun this time of year to look into the crystal ball and consider what the key trends for the coming year might be. After consuming key messaging over the past several months from a number

connected cars

Automotive Industry: “Peak Year” Challenges, Opportunities

19-Dec-2016 | William Newman

This fall I was fortunate to attend and moderate a number of automotive industry briefings highlighting the challenges and opportunities the industry faces as it moves into its anticipated peak years

Winning The Manufacturing Talent War: 3 Pitfalls To Avoid

14-Dec-2016 | William Newman

A new year offers an opportunity for reflection and resolution, and one area that’s seeing a great deal of momentum is HR transformation, particularly for manufacturing firms. Manufacturers face a


Automotive Aftermarket Illustrates Growing Business Capabilities In An Evolving Industry

12-Dec-2016 | William Newman

At October's Automotive Aftermarket Supplier Association (AASA) Technology Conference in Clearwater, Fla., SAP and AASA released their joint 2015-16 survey and white paper "Business Capabilities in a

connected cars

Transforming Automakers Into Connected Platform Makers

18-Jan-2016 | William Newman

I love January. As the saying goes, “New Year, New You.” And new cars. Lots of new cars, announcements and demonstrations of how the car will evolve with new features, content, and systems. Thi

Consolidating Manufacturing Sales And HR Processes Into The Cloud

13-Aug-2014 | William Newman

Many organizations are considering cloud-based business solutions as a means to reduce maintenance costs and total cost of ownership across the company. In fact, according to a recent article in Wired