Vivek Bapat


About Vivek Bapat

Vivek Bapat is the Senior Vice President, Global Head of Marketing Strategy and Thought Leadership, at SAP. He leads SAP's Global Marketing Strategy, Messaging, Positioning and related Thought Leadership initiatives.

Why The Intersection Of Social Media And AI Signals Promise And Peril For Marketers

14-Dec-2017 | Vivek Bapat

It’s the classic yin and yang of marketing: Over the last decade, social media empowered brands to infinitely scale – to amass large audiences, seek virality, and communicate for minimal cost.

Personalized Customer Experience Is Key To Effective Digital Strategy

30-Nov-2017 | Vivek Bapat

Marketing expert and Forbes columnist John Ellett and I recently discussed the findings from an SAP Digital Executive Transformation Study conducted in partnership with Oxford Economics. The report e

The Post-Digital Age

15-Nov-2017 | Vivek Bapat

Today, many organizations are invested in adapting their existing business models to incorporate digital technologies. In doing so, they assume that certain foundational aspects of their businesses re

How To Become An Authentic Leader In The Digital Era

5-Oct-2017 | Vivek Bapat

Maintaining integrity depends on knowing, doing and being — all in ways that enable us to evolve into our true self. Digitalization is a catalyst for an evolved style of leadership to flourish.

Why The Next Steve Jobs Might Just Come From Kazakhstan

18-Sep-2017 | Vivek Bapat

Denis is a typical nine-year-old who loves playing video games. His parents both work full-time jobs — his father is an accomplished engineer and his mother is a professor of economics. Thrice a

Which Burger Would You Prefer To Eat?

22-Aug-2017 | Vivek Bapat

Would you choose a hamburger that says it is 75% non-fat or one that says it has 25% fat? Most would choose the 75% non-fat one, even though they are identical. What’s more, we might even be tempt

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4 Traits Set Digital Leaders Apart From 97% Of The Competition

11-Jul-2017 | Vivek Bapat

Like the classic parable of the blind man and the elephant, it seems everyone has a unique take on digital transformation. Some equate digital transformation with emerging technologies, placing their

The Seductive Illusion Of Choice

16-May-2017 | Vivek Bapat

“Any customer can have a car painted any color that he wants so long as it is black.” – Henry Ford These famous words by Henry Ford in 1909 exemplified the industrial age, during which innovati

Lead With Your Ideas, Not Your Title

9-May-2016 | Vivek Bapat

In December, an article published in Nature described a new advanced alloy. Combining magnesium with ceramic silicon carbide nanoparticles, a team from UCLA created a new material that is lighter and

Are We Becoming Information-Rich, But Knowledge-Poor?

5-May-2016 | Vivek Bapat

The echo chamber is one of the more surprising evolutions of our connected age. It is defined as a virtual digital-social arena which enables anyone with to present and amplify their views with other