About Timo Elliott

Timo Elliott is an innovation evangelist and international conference speaker who has presented to business and IT audiences in over forty countries around the world. A 23-year veteran of SAP BusinessObjects, Elliott works closely with SAP development and innovation centers around the world on new technology directions. His popular Business Analytics blog at timoelliott.com tracks innovation in analytics and social media, including topics such as big data, collaborative decision-making, and social analytics. Prior to Business Objects, Elliott was a computer consultant in Hong Kong and led analytics projects for Shell in New Zealand. He holds a first-class honors degree in Economics with Statistics from Bristol University, England.

Recent Stories

digitalist cover

Are You A Digitalist? Here’s Your Magazine

The power and importance of digital transformation is clear. “Digitalists” are the people with the leadership responsibility to guide organizations through this change — and Digitalist…
Three Keys To Winning In A World of Disruption

Three Keys To Winning In A World of Disruption

More CEOs are realizing that outsiders who offer a completely different approach to their business aren’t the only – or even the biggest – threat. These outsiders may be changing the game by disrupting the way things are done,…
Answers To 5 Big Data Trend Questions

Answers To 5 Big Data Trend Questions

I was recently asked some questions by a journalist for Ziff Davis Media for an article on big data trends. Here are my answers: What are the four biggest trends in big data use this year? The rise of big…
finance meeting

Top Technology Trends For Today’s CFOs [VIDEO]

What can today’s CFOs do to build better relationships with the CEO and other business executives? The data points to one big area of new opportunity: invest in the latest technologies. Two weeks ago, I had the honor of presenting to…
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Could Data Science Have Saved Greece?

Whatever the right solution is for the current Greek crisis, many observers believe that the problems could have been avoided if Greece had not joined the Euro in the first place. It is no secret that Greece struggled to meet…
Top Big Data Challenges Revisited

Top Big Data Challenges Revisited

We’ve now been wrestling with enterprise big data for a few years. Here’s a summary of our progress so far. There’s still a lot of technology to learn There’s a lot of new technology to master, and it’s changing fast. There…
The Big Data Playlist!

The Big Data Playlist!

  A top ten of Big Data soundtracks, old and new—enjoy! 1. The Police—Too Much Information First and foremost, what defines big data? Well, doh, it’s BIG (although there are are
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The Joy (Division) Of Visualization

This morning, I had one of those serendipity moments. As I was waiting at the bus stop to take my daughter to school, I noticed one of the other pupils was wearing a t-shirt with the classic cover of Joy…
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A Common Analytic Fail

Ghost.org is a freemium blogging platform. On the company blog, Ghost founder and lead designer John O’Nolan wrote a post talking about how the company was using analytics to improve the user experience and get more paid users: How We…
Why Marketing Has A Branding Problem

Why Marketing Has A Branding Problem

Isn’t it the ultimate irony? The word “marketing” is often used to indicate a lack of meaningful content, as in “no, I want real content, not just a…