Ted Rubin

retail, fashion, e-commerce, digital marketing, mobile app

How The In-Store Experience Is Evolving, Thanks To Mobile

29-Dec-2016 | Ted Rubin

If you have been shopping at a Banana Republic Factory store recently, you may have noticed something new. Banana Republic is working with “flok,” a third-party customer experience platform, to de

No Matter Where Tech Takes Us, Customers Still Need A Human Touch

27-Dec-2016 | Ted Rubin

If you’re aiming for omnichannel excellence, or simply looking to thrive on your channels of choice, don’t forget about the human side. In fact, it should be your first priority. With every new tr

Employees As Social Advocates: It’s A Two-Way Street

21-Oct-2016 | Ted Rubin

For years companies have been trying to find ways of using social media to promote their businesses, but have been tamping down on the social asset that’s right under their noses: their employees. Y

Building A Brand Culture: Serious Change Is Needed

21-Oct-2016 | Ted Rubin

What’s in a social impression? Better yet, what does branding actually mean to the consumer? Building a brand culture is about much more than proliferating an image or ad across social platforms, be

What Is Return On Relationship?

4-May-2015 | Ted Rubin

All those social metrics like Facebook fans, retweets, site visits, video views, positive ratings, and vibrant communities are just not measurable financial assets! They aren’t reflected on the bala

marketing to women

How To Market To Women Using #socialmedia [INFOGRAPHIC]

26-Mar-2014 | Ted Rubin

Many women pride themselves on being savvy consumers who can sniff out a poseur brand. Brands need to be the conduit for information to women from other women and from experts, but be wary of star pow

In War And Business, Complacency Isn’t An Option

24-Feb-2014 | Ted Rubin

I’ve said before that business and war have much in common. Entrenched companies keep doing what got them there, just as victors in war tend to fight subsequent battles with the same tried-and-true

How To Look People In The Eye Digitally

27-Dec-2013 | Ted Rubin

Over the years I’ve been asked by a lot of people how they can be more successful in building relationships on social channels. And the one thing that keeps coming to the surface is the importance o

Empower Your Employees And They Will Power Your Brand

18-Oct-2013 | Ted Rubin

In today’s world, with the average job length of approximately three years, employees will have close to 15 jobs in their career. We hear that there is no such thing as employer/employee loyalty any

18 Ways To Engage And Build Teams In A Social Era

12-Dec-2012 | Ted Rubin

Social has taken away numerous connection barriers within the workplace, giving companies more direct access to not just push information out to their employees, but to actively engage in ongoing conv