Tim Clark

About Tim Clark

Tim Clark is the Head of Brand Journalism at SAP. He is responsible for evangelizing and implementing writing best practices that generate results across blog channels, integrated marketing plans and native advertising efforts.

artificial intelligence, AI

Does Artificial Intelligence Have A Dirty Little Secret?

18-Aug-2017 | Tim Clark

After reading a recent pair of articles covering the topic of artificial intelligence (AI), I am confused. On one hand, there’s recent PwC findings suggesting AI could drive $15.7 trillion in produ

New Research Finds Customer Experience At The Heart Of Digital Transformation

31-Jul-2017 | Tim Clark

From sea to shining sea, a very stark message is resonating when it comes to competing in today’s digital economy: The customer experience is king. It doesn’t matter what size company, industry,

Waxwork Records Scares Up New Business With Waxwork Comics

13-Jul-2017 | Tim Clark

Living in an era where digital transformation is king, it’s refreshing to see that small businesses are able to survive—and in many cases thrive—by resurrecting and re-inventing products that we

How To Survive The Sci-Fi Future Of Customer Engagement

10-May-2017 | Tim Clark

Movies and television have proved to be uncanny indicators of what’s to come. Innovations that first appeared in 2001: A Space Odyssey and The Minority Report and even Star Trek and The Jetsons are

Want To Act Like A Startup? Join A Heavy Metal Band

20-Apr-2017 | Tim Clark

For those about to rock, get ready to pay your dues. I learned this bit of wisdom very quickly from a recent discussion with John Kevill (pictured, center), lead singer for heavy metal band Warbrin

Facebook And Uber Reveal Secrets Of Digital Disruption

12-Apr-2017 | Tim Clark

We’re all too familiar with how companies like Facebook (they don’t create any content!) and Uber (they don’t own any cars!) have disrupted their respective industries. There’s a good reason t

customer experience

Your Customer’s Experience Is Broken: Here’s How To Fix It

27-Mar-2017 | Tim Clark

Let’s face it: There are many fragile – and oftentimes broken – moments in the customer journey. Departmental handoffs and changes in channel, for instance, add complexity and threaten to derail

digital platform

Disrupt Or Be Disrupted: Why Platform, Not Pipeline, Will Save Your Business

7-Mar-2017 | Tim Clark

Rapidly pacing the front of the room, voice bellowing, arms gesticulating, you’d think Erich Joachimsthaler, founder of Vivaldi Partners, was doing his best drill sergeant impersonation from Stanley


Russia’s Largest Steel Company Bets Big On E-Commerce

15-Feb-2017 | Tim Clark

At this year’s World Economic Forum, Alexey Mordashov, chairman of the board of directors of Severstal, Russia’s largest steel company, took a moment to discuss industry challenges and how his co

Unbuilt Magazine Wants To Shred Heavy Metal Stereotypes

26-Jan-2017 | Tim Clark

Despite the beliefs of industry pundits, rock music – and heavy metal in particular – is here to stay. While the oft-marginalized genre continues to head-bang its way through temporary fads and a