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Serving A New Generation Of Consumers With Predictive Analytics

Serving A New Generation Of Consumers With Predictive Analytics

How do consumer products companies stay profitable in these challenging times? By aligning every aspect of their operations. Enter predictive analytics.
mystery gift box

Bad Data The Culprit In Weird Holiday Gift List Mystery

Come holiday season and it’s normal for your promotional mail to increase four folds. But this holiday, I received a few weird offers—a hearing aid, a retirement community brochure, and a marketing call for an elderly alert system. Being...
people run down stairway

Agile Marketing With Advanced Analytics

Faced with rapid changes in marketing over the last few years, marketers are under increased pressure to be proactive and produce results within shorter time frames. They have to review their plans to meet dynamic market changes. Organizations are...
Navigating The Buyer's Journey

Navigating The Buyer’s Journey [Infographic]

The buyer's journey can be difficult to navigate. Research suggests that due to information accessibility, there is increased competition on the order of 48% affecting your customer’s buying experiences.
Most Important “V” and the “C” of Big Data for Business Users

Most Important “V” and the “C” of Big Data for Business Users

If you do a search on big data, you’ll see articles about the three Vs of big data (volume, velocity, and variety) and two Cs (collection and consolidation). However, the most important V and C for business users are...