Swati Sinha

Serving A New Generation Of Consumers With Predictive Analytics

2-Oct-2014 | Swati Sinha

Consumers today are savvy, fickle, and demanding. They want to be associated with brands that are relevant and compelling. With the evolution of social media, today’s global marketplace trends to pr

mystery gift box

Bad Data The Culprit In Weird Holiday Gift List Mystery

7-Jan-2014 | Swati Sinha

Come holiday season and it’s normal for your promotional mail to increase four folds. But this holiday, I received a few weird offers—a hearing aid, a retirement community brochure, and a marketi

Agile Marketing With Advanced Analytics

30-Dec-2013 | Swati Sinha

“In preparing for battle, I have always found that plans are useless, but planning is indispensable.” - General Dwight D. Eisenhower Faced with rapid changes in marketing over the last few ye

Navigating The Buyer's Journey

Navigating The Buyer’s Journey [Infographic]

18-Apr-2013 | Swati Sinha

The buyer's journey can be difficult to navigate. Research suggests that due to information accessibility, there is increased competition on the order of 48% affecting your customer’s buying experi

Most Important “V” and the “C” of Big Data for Business Users

26-Mar-2012 | Swati Sinha

If you do a search on big data, you’ll see articles about the three Vs of big data (volume, velocity, and variety) and two Cs (collection and consolidation). However, the most important V and C for