Steve Mckee

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Post Bezos

11-Sep-2013 | Steve Mckee

Jeff Bezos is now the proud owner of the Washington Post, a brand one could argue is stalled, stuck, and stale. To some, it's an occasion for hand-wringing: What if this filthy-rich business titan

How to Ensure Marketing Plan Execution

9-Sep-2013 | Steve Mckee

"Strategy without execution is only theory." This is a powerful statement and one that we find ourselves repeating all too often. In the chaotic world of marketing (we call it The Jungle), it seems li

There Is Something to Be Said for Slow

6-Sep-2013 | Steve Mckee

QUESTION: What do these three things have in common? 1.    Interbrand’s Best Global Brands 2012 Report 2.    Steve McKee’s Integrated Marketing article on 3.    Ogilvy o

Getting a Leg Up on Your Competitors

3-Sep-2013 | Steve Mckee

Have you ever used Facebook to check out your spouse’s ex-girlfriend or maybe an ex-girlfriend’s new significant other? Motivation for doing so could come from a variety of reasons, from mere curi

Are We Running Out of Ideas?

29-Aug-2013 | Steve Mckee

Here’s an amazing statistic, courtesy of Padmasree Warrior, Cisco’s chief technology and strategy officer. Speaking of the increasing interconnectedness of laptops, tablets, smartphones and all th

Be Creative with Data Visualization

28-Aug-2013 | Steve Mckee

With budgets tighter than ever these days, brands can’t afford to waste a single nickel on their marketing efforts. This is one reason why we’ve been putting data visualization tools and skills to

The Power of B2B Branding

The Power of B2B Branding

12-Apr-2013 | Steve Mckee

The results are in–again. B2B branding works. Consumer companies have always known this, which is why brands like Nike, Coca-Cola and Apple engender high regard and sky-high brand valuations. But

The Good & Bad of Updating Your Website

29-Mar-2013 | Steve Mckee

Is updating your website an evil necessity or an opportunity to strut your stuff? Yes. So, let’s talk about the process of updating a website. Painful, right? Like a college term paper it’s someth

Perfect vs Perfect

Perfect Vs. Perfect

18-Mar-2013 | Steve Mckee

The CEO of one of our client companies recently recounted how it took us three rounds of creative execution before we perfected a design approach for his brand. He was not, however, complaining. He wa

Revenge Of The Bricks-And-Mortar

27-Feb-2013 | Steve Mckee

Remember a decade or so ago when it was all over for bricks-and-mortar retailers? When companies that weren’t dot-coms had no hope of hiring talented employees? When the world of business was foreve