Sections

Savita Raina


Savita Raina

About Savita Raina

Savita is the Sr. Product Marketing Manager for SAP Cloud Platform and has +9 years of direct work experience working in high tech industry. She has a diverse set of experiences that span from engineering design & product development to pre-sales, product and audience marketing functions. In prior roles at SAP she has been responsible for defining and delivering audience messaging, value proposition, and thought leadership content for the IT line-of-business. Prior to SAP, she has worked at Proofpoint, MKS Instruments and Oerlikon. She holds an MBA from Santa Clara University and MS in Electrical Engineering from New Jersey Institute of Technology.

omnichannel, B2B, customer service, digital transformation, digital business

Omnichannel Commerce A Must For Digital Business

28-Mar-2017 | Savita Raina

E-commerce has changed the fate of many B2C companies. Those that have adapted have thrived, while those that have not adjusted rapidly are no longer in existence. The Internet's growth disrupted a

artificial intelligence

How To Take AI From Tech Dream To Mainstream IT Opportunity In 2017

14-Mar-2017 | Savita Raina

Artificial intelligence (AI) has earned significant buzz over the last year. Across a wide range of sectors and geographies, established conglomerates, emerging startups, and everyone in between are f

How To Stop Insider Threats

29-Dec-2016 | Savita Raina

As digital innovators and business model and process disruptors, today’s CIOs have many critical areas of focus. The modern CIO needs to guide colleagues on how to leverage a full range of new tech

Digitalization Offers CIOs New Opportunity To Lead

27-Sep-2016 | Savita Raina

Digitalization is the single most talked-about topic among business leaders at all tech and non-tech companies—including small, midsized, and large companies, in all industries and all lines of

The Story Of Innovation – Inherent To Human Self

29-May-2014 | Savita Raina

A Google search of word “innovation” leads me to 352,000,000 results in .26 secs. This shows how innovation has become synonym to our existence in 21st century. Whether it is a corporation or an i

Power Of Technology – Power To The People

28-May-2014 | Savita Raina

Democracy, freedom, and social justice are some of the basic rights humans have fought revolutions, wars, and laid down their lives. A need so dear that men and women will go any extent to seek it. Af

Is Social Media Your New Mass Media?

4-Jun-2013 | Savita Raina

The Advent of Social Media The invention of technologies such as radio and then television changed the way we live. With them came a new definition of entertainment and new media for advertising and