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Sam Yen


Sam Yen

About Sam Yen

Sam Yen is the Chief Design Officer for SAP and the Managing Director of SAP Labs Silicon Valley. He is focused on driving a renewed commitment to design and user experience at SAP. Under his leadership, SAP further strengthens its mission of listening to customers´ needs leading to tangible results, including SAP Fiori, SAP Screen Personas and SAP´s UX design services.

Empowering Kids To Be Innovators

26-Nov-2015 | Sam Yen

Design Thinking is a foundation of any successful, innovative company. It is a process for creating new and innovative ideas for solving problems and can be one of the most effective approaches for

Business people having teleconference in meeting

How To Design Your Company’s Digital Transformation

16-Oct-2015 | Sam Yen

The September issue of the Harvard Business Review features a cover story on design thinking’s coming of age. We have been applying design thinking within SAP for the past 10 years, and I’ve witne

How To Design Your Company’s Digital Transformation

1-Oct-2015 | Sam Yen

The September issue of Harvard Business Review features a cover story on design thinking’s coming of age. We have been applying design thinking within SAP for the past 10 years, and I’ve witnessed

What Is An Ecosystem Of Innovation, And How Do You Initiate And Foster It?

23-Sep-2015 | Sam Yen

This two-part question takes me to South Korea. South Korean President Park Geun-hye met with SAP co-founder Hasso Plattner in September 2014 at the Blue House, South Korea’s executive mansion. The

creative confidence

How Creative Confidence Drives Innovation

11-Feb-2015 | Sam Yen

Think about your organization for a moment and consider these two questions: How good is your organization at execution? How prepared do you feel your organization is to drive innovation? If you

How Design Thinking Drives Competitive Advantage

15-Aug-2014 | Sam Yen

We live in a world of unprecedented opportunity and possibilities. That’s good news. The catch, however, is that the same trends changing our world for the better also are dramatically increasing co