Rohit Tripathi

About Rohit Tripathi

Rohit Tripathi General Manager, Head of Products, SAP Digital Interconnect, and brings with him over 20 years of experience in software and business operations. In his current role, Rohit focuses on bringing to market value-added products and solutions that help SAP Digital Interconnect customers get more engaged, secure, and gather actionable insights in the Digital World. Previously, Rohit held various leadership positions at SAP in the areas of technology and products. Prior to joining SAP, Rohit was with The Boston Consulting Group where he advised senior executives of Fortune 500 companies on business strategy and operations. Rohit also serves on the North American Board of Directors for Mobile Marketers Association.

Power In Numbers: Driving The Shift To Data-Driven Marketing

24-Jan-2018 | Rohit Tripathi

[no_syndicate_info][/no_syndicate_info] Merchandising trailblazer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Though W

Leadership Lessons From A Marathon: Musings From My Long-Distance Runs

24-Nov-2017 | Rohit Tripathi

In addition to my passion for building innovative cloud products and services, I have an interest in running, especially running marathons. I run for enjoyment and have no plans to quit my day job, ho

retail, mobile commerce, marketing, m-commerce, customer engagement

Mobile Messaging: Key Component Of Digitally Transforming Retail Customer Engagement

11-Oct-2017 | Rohit Tripathi

Consumers have access to so many purchase opportunities. Data points to an overwhelming increase in the influence of the mobile device on the discovery and sales components of the shopper journey and

MMA #CEOCMO Summit 2017: 5 Takeaways

6-Sep-2017 | Rohit Tripathi

Recently I had the opportunity to represent SAP and our business unit SAP Digital Interconnect at the MMA Global CEO CMO Summit in Napa, California. The two-day event was designed to join business

Don’t Communicate With Your Customers; Engage With Them

7-Aug-2017 | Rohit Tripathi

“I only wish I could find an institute that teaches people how to listen. Business people need to listen at least as much as they need to talk. Too many people fail to realize that real communicatio

Why Mobile Messaging Is The Present And Future Of The Digital Economy

31-Jul-2017 | Rohit Tripathi

With the emergence of mobile phones across the globe, it comes as no surprise that mobile is at the heart of today’s rapidly evolving digital economy. In both our personal and professional lives, we

Messaging Services: Connect, Simplify, And Lead The Last Mile Between Enterprises And Customers

10-May-2016 | Rohit Tripathi

Digital transformation is making companies rethink their customer engagement and outreach. As one of the most pervasive technologies in use, mobile devices are leading this shift on many fronts. With