Robb MacDonald


About Robb MacDonald

Robb MacDonald is the Director of Marketing Analytics for SAP Cloud CRM & Financials. Robb MacDonald has over 14 years’ experience in e-business strategy, planning and analytics roles within marketing and corporate competitive and market intelligence divisions.

3 New Metaphors To Inspire A Marketing Analytics Renaissance

9-Oct-2013 | Robb MacDonald

Metaphors are powerful ways to influence thinking and change behavior.  Both are needed in Marketing organizations today. We’ve idealized the pursuit of a data-driven marketing culture for at least