Robb MacDonald


About Robb MacDonald

Robb MacDonald is the Director of Marketing Analytics for SAP Cloud CRM & Financials. Robb MacDonald has over 14 years’ experience in e-business strategy, planning and analytics roles within marketing and corporate competitive and market intelligence divisions.

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Strategy Mapping: Aligning Monks And Revolutionaries For Data-Driven Marketing Success [Video and Free Template Download]

9-Jan-2014 | Robb MacDonald

“If you cry “Forward” you must be sure to make clear the direction in which to go. Don’t you see that if you fail to do so and simply call out the word to a monk and a revolutionary, they will

3 New Metaphors To Inspire A Marketing Analytics Renaissance

9-Oct-2013 | Robb MacDonald

Metaphors are powerful ways to influence thinking and change behavior.  Both are needed in Marketing organizations today. We’ve idealized the pursuit of a data-driven marketing culture for at least