Ritika Puri

3 Surprising Ways Data Science Can Boost Sales

24-Jun-2015 | Ritika Puri

Data science is one of today's biggest trends in business. For many teams, however, the concept remains a black box. Positioned at the intersection of engineering and statistics, we often think of dat

5 Most Important Ways Your Customers Learn

22-Jun-2015 | Ritika Puri

The worlds of sales and marketing are undergoing a significant paradigm shift. The days of "pitching, closing, and presenting" have come to an end. As buyers become more empowered—and more knowledge

5 Companies, 5 Ways To Create An Innovative Culture [VIDEO]

15-Jun-2015 | Ritika Puri

Some businesses make innovation look easy. While most of us are struggling to find the right idea, certain brands (you know who you are, Apple, and yes, we’re jealous of you) seem to have everything

building next product

Read This Before You Build Your Next Product [VIDEO]

10-Jun-2015 | Ritika Puri

Most new ventures fail. This statement has been pounded into our entrepreneurial souls at every step of our product development and growth journeys. It’s the reason so many startup entrepreneurs and

5 Reasons Why Content Marketing Fails

23-Mar-2015 | Ritika Puri

Content is a marketing force of nature. As today’s consumers become increasingly self-directed in their buying journeys, brands have an opportunity to reach out with valuable information. If your

couple makes purchase through mcommerce

Improve E-Commerce Performance With Targeted Advertising

18-Mar-2015 | Ritika Puri

E-commerce brands have access to  a wealth of shopper data. In addition to seeing what people are buying, marketers can see what emails are generating interest, whether shoppers are responding to par

How To Step Away From Your One-Size-Fits-All Marketing Plan

16-Mar-2015 | Ritika Puri

If you’re reading this blog post, you already know that personalization is the ‘next best thing’ in marketing. In fact, it’s more than the next best thing — it’s an absolute must. Today’

digital marketing icons

4 Data Stories To Make You Rethink Your Digital Media Strategy

5-Mar-2015 | Ritika Puri

If you’re reading this blog post, you probably know there are a lot of “social media stats” round-ups out there. Do a quick Google search, and you’ll see something that looks a lot like this:

5 Lessons From Running Thousands Of Video Ads

19-Feb-2015 | Ritika Puri

Digital media represents a complete and total paradigm shift from what marketers are used to seeing with TV commercials. For the first time ever, brands can track who’s watching. The days of wonderi

Beyond Buzzwords: What Marketers Should Know About Social Selling

16-Feb-2015 | Ritika Puri

There’s an age old saying — people want to do business with people, not brands. That’s why ‘social selling’ is marketing’s biggest opportunity yet — and one of marketing’s biggest buzz