Ralf Kern


Ralf Kern

About Ralf Kern

Ralf Kern is the Global Vice President, Business Unit Retail, at SAP, responsible for the future direction of SAP’s solution and global Go-to-Market strategy for Omnicommerce Retail, leading them into today’s digital reality.

How Retailers Market To Consumers Using “In-Moments”

26-Apr-2018 | Ralf Kern

The attention span of today’s consumer is famously fleeting and difficult to capture. Consumers have little time or patience for digital banner ads or 30-second commercials. Rather than using advert

How Real-Time Consumer Intent Is Changing The Sales Cycle

22-Mar-2018 | Ralf Kern

As a marketer, it’s your job to know what a consumer bought, thought, and did a month ago, a week ago, and even yesterday. But do you know what a consumer is thinking right now? Understanding rea

Retailers Use Tech To Change Customer Relationships

11-Jul-2016 | Ralf Kern

Digital technologies are changing the way retailers and customers think about products. Even something as simple as a pair of sneakers can be reimagined today using complex interconnected technologies

Why Neiman Marcus Makes It Easy To Snap-Find-Shop

28-Jun-2016 | Ralf Kern

Your daughter has finally announced the colors for her wedding. Gulp! They are lime, burgundy, and orange -- an unusual combination. You decide that maybe you can wear a lime or peachy orange dress. B

From Offline To Online And Back Again?

28-Mar-2016 | Ralf Kern

Isn't it beyond cynical that, after killing many traditional bookstores, Amazon is now opening physical bookstores? Maybe. Yet, it makes a lot of sense for the company. It is also very likely only an

Compelling Shopping Moments: 4 Creative Ways Stores Connect With Their Customers

1-Oct-2015 | Ralf Kern

On a recent morning, as I was going through my usual routine, my coffeemaker broke. I cannot live without coffee in the morning, so I immediately looked up my coffeemaker on Amazon and had it shipped