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Peter Johnson


Peter Johnson

About Peter Johnson

Peter Johnson is a Senior Director of Marketing Strategy and Thought Leadership at SAP, responsible for developing easy to understand corporate level and cross solution messaging. Peter has proven experience leading innovative programs to accelerate and scale Go-To-Market activities, and drive operational efficiencies at industry leading solution providers and global manufactures respectively.

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Digitalist Flash Briefing: Customer Experiences Must Be OmniChannel, OmniNow, And OmniWow

3-Aug-2017 | Peter Johnson

Today, we’ll cover why it is critical for companies to build omnipresent customer experiences both online and offline. [audio mp3="http://blog-sap.com/innovation/files/2017/07/Customer-Experience

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Digitalist Flash Briefing: Leveraging Digital Tools to Enhance the Customer Experience

2-Aug-2017 | Peter Johnson

Let's talk about leveraging multiple digital tools and channels to simplify and expedite customer order entry and delivery. [audio mp3="http://blog-sap.com/innovation/files/2017/07/Leveraging-digit

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Digitalist Flash Briefing: Using Social Media to Streamline Customer Interactions

1-Aug-2017 | Peter Johnson

Today, we’re looking at another company that uses digital tools to meet their audience online. [audio mp3="http://blog-sap.com/innovation/files/2017/07/Using-social-to-streamline-customer-interac

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Flash Briefing: Reimagine Your Business Model For Exponential Change

31-Jul-2017 | Peter Johnson

Today, we’re talking about the growing need for companies to reimagine their entire business model. [audio mp3="http://blog-sap.com/innovation/files/2017/07/Reimagine-Your-Business-Model-For-Expo

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Digitalist Flash Briefing: Machine Learning And The Rise of Smart Machines

28-Jul-2017 | Peter Johnson

Today’s topic introduces machine learning and the rapid advancements that could revolutionize the way businesses operate. [audio mp3="http://blog-sap.com/innovation/files/2017/07/Machine-Learning

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Digitalist Flash Briefing: The Next Moves For Blockchain

27-Jul-2017 | Peter Johnson

Today, we’re diving deep into the world of blockchain technology. Explore how this megatrend will likely reshape society through the next decade. [audio mp3="http://blog-sap.com/innovation/files/

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Digitalist Flash Briefing: Combatting 21st-Century Cybersecurity Threats

26-Jul-2017 | Peter Johnson

Part 1: The Landscape and Impact of Modern-Day Cyber Threats Check out the growing cybersecurity landscape and the impact of today's cyber threats. [audio mp3="http://blog-sap.com/innovation/files

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Digitalist Flash Briefing: The Future Of Learning Keeps Up With The Digital Economy

25-Jul-2017 | Peter Johnson

Today, we’re taking a look at the future of learning. Find out how businesses might revolutionize the way we educate ourselves, and, in doing so, drive innovation and success in the digital economy.

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Digitalist Flash Briefing: The Evolving Opportunities, Issues, And Impact Of Drones

24-Jul-2017 | Peter Johnson

Part 1: Drones, Harder Than They Look We'll start by demystifying some common misconceptions about drones and looking at their potential for business purposes. [audio mp3="http://blog-sap.com/inno

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Digitalist Flash Briefing: Turning Customers Into Promoters

21-Jul-2017 | Peter Johnson

Today, we're talking about user-generated content and how it can be an easy way to help improve a brand’s reputation, social engagement, Web-site traffic and overall sales. [audio mp3="http://blo