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Nic Smith


Nic Smith

About Nic Smith

Nic leads the global product marketing organization for BI and cloud analytics at SAP. A data driven marketing leader, his experience in enterprise and business consumer marketing strategies supports customer innovation and consistently drives growth targets. Nic brings a unique blend of experience in product marketing, storytelling and narrative, field marketing, product management, digital marketing, and customer experience. Nic has a proven record of leading highly effective teams and initiatives that excite and engage audiences. Connect on LinkedIn and on twitter at @nicfish

Bringing Analytics To Data In The Decision Economy

27-Feb-2017 | Nic Smith

In today’s digital economy, the way organizations make decisions is changing dramatically. You may have heard predictions such as, “By 2020 the growth in cloud data traffic will increase by 3.7x

christmas gift of data analytics

‘Tis The Season To Invest In Analytics

6-Dec-2016 | Nic Smith

Are you making the most out of your data investment and setting yourself and your organization up for future success? Don’t wait for the big IT guy in a red suit to bring you a data present: Invest

Governance, Predictive, And Storytelling Big Themes At Gartner BI 2015

10-Apr-2015 | Nic Smith

It was an honor to join Gartner BI 2015 this week in Las Vegas. It’s incredible to think that SAP and BusinessObjects have had more than a decade of leadership in BI and analytics with Gartner Resea

Analyzing #Linsanity with Mobile BI

1-Mar-2012 | Nic Smith

These days you can’t open a newspaper, check the news online or watch a sports channel on TV, without seeing or hearing about Jeremy Lin, New York Knicks point guard.  Everyone is caught up in #Lin

Recap from Gartner BI Summit 2012 in London

21-Feb-2012 | Nic Smith

Jason Rose, vice-president, SAP and Timo Elliott, senior director, SAP recently attended the Gartner Business Intelligence Summit held Feb 7-8 in London.  In this video recap Jason and Timo will disc