Recent Stories

salmon swimming upstream represents venture capital trends

Venture Capital Is Swimming Upstream: Why?

A few days ago, Pitchbook released their Q4 valuation and trends report. While the quarterly data is always a bit noisy, there’s one long-term trend I find especially interesting: On the whole, VCs are investing in fewer, bigger companies....
announcer pitches b2b product marketing

Your B2B Product Is Boring, But Your Marketing Doesn’t Have To Be

Lets face it, a lot of B2B tech products are just kind of boring. No matter how successful your WAN optimizer is, your friends will never want to use it in their spare time. You’ll never be the life...
The Data Janitor’s Guide To Excel

The Data Janitor’s Guide To Excel

In most business settings, Microsoft Excel is the format of choice when data changes hands. Here at OpenView, we send and receive Excel files every day. The spreadsheets may contain financial data from prospective investments, customer or user data...
two friends

Should Your VC Be Your Friend?

A few days ago, the partners at Foundry Group dropped their second music video, The Worst of Times. The video is a fun satire directed at the woes of modern technology, and pokes fun at a lot of things...
Blurred Lines in the IT Channel: The Difference Between a VAR and a MSP

Blurred Lines in the IT Channel: The Difference Between a VAR and a MSP

The IT channel is changing. Fast. Learn how to distinguish between Managed Service Providers (MSPs) and Value-Added Resellers (VARs) and determine which resellers offer the best opportunity for your Saas company. via OpenView Labs ↬ Blurred Lines in...
students participate in class

How Instructure’s Walking Dead MOOC Went Viral

Unlike zombie outbreaks, which generally spread whether you want them to or not, B2B marketing campaigns don’t typically go viral. So when one of our portfolio companies, Instructure, had a story blow up to the tune of thousands of...
Moore’s Law Is Coming to an End: So What?

Moore’s Law Is Coming to an End: So What?

If you’re reading this, you’ve probably already heard of Moore’s law, the observation that every two years, the number of transistors we’re able to fit on a given silicon chip doubles. This allows manufacturers to make them some combination...
Carl Icahn’s 20 Billion Dollar Tweet and Reg FD

Carl Icahn’s 20 Billion Dollar Tweet and Reg FD

When the SEC drew up Regulation Full Disclosure (Reg FD) more than a decade ago, they did so without knowing what Twitter was, why Carl Icahn would ever use it, or how a single 140-character Tweet could move the...
SEO: Are You Really as Good as You Think You Are?

SEO: Are You Really as Good as You Think You Are?

Since search engines became a viable marketing channel two decades ago, the SEO and SEM industries have ramped up accordingly to conquer them. A great deal of emphasis is placed, with good reason, on discovering and prioritizing the right...
Are You Ready For The iWatch Gold Rush? 4 Questions To Ask

Are You Ready For The iWatch Gold Rush? 4 Questions To Ask

Now, as investment into mobile begins to level off and the industry matures, Apple could be poised to set off another tectonic shift in application development with its impending introduction of the iWatch.