Michelle Schooff


Michelle Schooff

About Michelle Schooff

Michelle Schooff is a global marketing director in the retail and wholesale distribution industries for SAP. She is responsible for the marketing strategy, messaging and positioning for SAP solutions in the global marketplace. With over 20 years experience in technology and marketing, Michelle builds strategic marketing plans that drive growth, innovation and revenue.

How Can Life Sciences Leverage Augmented Reality?

18-Apr-2018 | Michelle Schooff

When it comes to augmented reality and life sciences, many people think of the 144 billion steps taken by Pokemon Go players, leading to better health. But augmented reality is starting to play a muc

Augmented And Virtual Reality Gain Momentum

15-Dec-2016 | Michelle Schooff

The virtual reality and augmented reality market is growing rapidly. DigiCapital estimates that the VR market will be about $30 billion by 2020. The two technologies are already making inroads in fiel

3d printing, IIot, smart manufacturing

3D Printing: Industry Impact Considerations For 2017

28-Nov-2016 | Michelle Schooff

To say that 3D printing is changing our world is an understatement. Today you can purchase 3D-printed shoes, 3D-printed jewelry, 3D-printed pens, and even 3D-printed vehicles. The automotive indust