Michele Hackshall

Put Your Customers At The Heart Of Your Innovation To Drive Brand Loyalty

15-Mar-2017 | Michele Hackshall

When you think of ASICS, most likely the first thing that comes to mind are running shoes. The company, however, recognizes that customers are after much more – and arguably, it has done so since i

Yesterday’s Science Fiction Is Today’s Customer Engagement Tool

15-Mar-2017 | Michele Hackshall

Technology is moving so fast, it can be hard to keep up. Just look at science fiction from the last millennium—things we only imagined then are now a reality. Star Trek featured tablets almost 30 y

Bridging The Gap: How To Turn Potential Customers Into Brand Advocates

13-Mar-2017 | Michele Hackshall

It’s a great time to be a customer. There are so many ways purchase—whether it’s a researching new smartphone or planning a big vacation, the process of making a decision offers a huge variety o