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Michele Hackshall


Michele Hackshall

About Michele Hackshall

Michele Hackshall is a writer who helps global brands hone their marketing communications. Over the past two decades she’s managed product launches, strategized campaigns and written everything from scripts and adverts through to annual reports and press releases. Since becoming a freelancer in 2013, she’s focused on project managing the case studies program for Twitter’s emerging markets, through digital marketing agency Wings4U.

Use Artificial Intelligence To Help Your Customers Instead Of Scaring Them

20-Apr-2017 | Michele Hackshall

The robots are here. Let me repeat: they are here NOW. The disruptions they will bring are still coming to light. It’s just too early to know how this will change humanity. It sounds daunting

Put Your Customers At The Heart Of Your Innovation To Drive Brand Loyalty

15-Mar-2017 | Michele Hackshall

When you think of ASICS, most likely the first thing that comes to mind are running shoes. The company, however, recognizes that customers are after much more – and arguably, it has done so since i

Yesterday’s Science Fiction Is Today’s Customer Engagement Tool

15-Mar-2017 | Michele Hackshall

Technology is moving so fast, it can be hard to keep up. Just look at science fiction from the last millennium—things we only imagined then are now a reality. Star Trek featured tablets almost 30 y

Bridging The Gap: How To Turn Potential Customers Into Brand Advocates

13-Mar-2017 | Michele Hackshall

It’s a great time to be a customer. There are so many ways purchase—whether it’s a researching new smartphone or planning a big vacation, the process of making a decision offers a huge variety o