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Michael Brenner


About Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group, former Head of Strategy at NewsCred, and the former VP of Global Content Marketing here at SAP. Michael is also the co-author of the book The Content Formula, a contributor to leading publications like The Economist, Inc Magazine, The Guardian, and Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to the Marketing Insider.

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50 Must-Know Statistics to Improve Your Lead-Generation Strategy

29-Apr-2016 | Michael Brenner

With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an e

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12 Biggest Content Marketing Challenges In 2016

12-Apr-2016 | Michael Brenner

Great content takes a lot of hard work and time to create. At the Digiday Content Marketing Summit in Austin last month, marketers got together to share some of the biggest content marketing challenge

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Marketers Frustrated With Digital Advertising ROI

11-Apr-2016 | Michael Brenner

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B

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State Of Content Marketing: 3 Top Challenges Marketing Execs Face

7-Apr-2016 | Michael Brenner

For today’s top marketers, content marketing is as essential as water is to life. Content marketing attracts, converts, and retains customers by delivering relevant and valuable information to help

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6 Content Marketing Answers For The Sophisticated Marketer

31-Mar-2016 | Michael Brenner

My friends over at LinkedIn asked me to help them put together this amazing The Sophisticated Marketer’s Guide To Content Marketing. I’m joined by so many amazing content marketing experts like A

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Display Advertising Is Broken, Says Agency CEO

30-Mar-2016 | Michael Brenner

22% of UK adults now use ad blockers online, according to the latest figures released by IAB/YouGov. A ComScore study found that 10% of U.S. consumers are already using ad blocking. Worldwide, there a

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Research Shows How Leading Marketers Deliver Digital Transformation

28-Mar-2016 | Michael Brenner

Today’s customers expect and demand a seamless, consistent digital experience across every brand channel. It does not matter which part of the company customers are dealing with; in their mind there

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The 8 Hottest Content Marketing Trends For 2016 [INFOGRAPHIC]

23-Mar-2016 | Michael Brenner

What are the hottest content marketing trends in 2016? With so many blogs and articles out there on the latest content marketing trends, technologies, channels and tools, how do you keep up and kno

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Is Content Marketing More Effective Than Native Advertising?

22-Mar-2016 | Michael Brenner

I am still having debates with marketers, agencies, and even marketing trade publication editors, who think native advertising and content marketing are the same thing. Content marketing can be def

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This New Digital Divide Is Leaving Most Companies Behind

16-Mar-2016 | Michael Brenner

What digital divide? Among one of the world’s most innovative nations, the United States is globally known for its cutting-edge digital capabilities. Yet according to a recent McKinsey report, th