About Michael Brenner

Michael Brenner is the former VP of Global Content Marketing at SAP and is now the Head of Strategy for the leading content marketing platform, NewsCred. He is also the author of B2B Marketing Insider, a contributor to Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to B2B Marketing Insider by Email

Recent Stories

Why You Should Stop Selling In Your Content Marketing

Why You Should Stop Selling In Your Content Marketing

The biggest mistake in content marketing is making the content all about you. Make your customers the heroes of your content stories.
The Best Way To Convert New Buyers Is To Help Them First

The Best Way To Convert New Buyers Is To Help Them First

The most successful brands in content marketing create really helpful content that attracts new buyers in the earliest stages.
Publish Or Perish – The Future Of Storytelling [VIDEO]

Publish Or Perish – The Future Of Storytelling [VIDEO]

Effective marketing is storytelling: creating content that connects with people who matter for you and your business, through stories they love.
Sometimes More Is Better: Hubspot Research Shows Impact Of Volume On Reach And Conversion

Sometimes More Is Better: Hubspot Research Shows Impact Of Volume On Reach And Conversion

Reach and conversion: The more you post, the more traffic you will see averaged out per post. This means the rate of growth increases.
Millennials Hate Ads! Want This Instead

Millennials Hate Ads! Want This Instead

Want to attract Millennials to your brand? Skip the ads and use these strategies instead.
The Best Example You Will Find On The Value Of Storytelling [VIDEO]

The Best Example You Will Find On The Value Of Storytelling [VIDEO]

Stop talking about yourself and start thinking like your customer. Use storytelling to tell stories that they can emotionally connect with.
Businessman taking a cell phone

Will This Movement End Long Wait Times And Customer Service Nightmares?

The #HoldNoMore movement calls out companies on customer service nightmares like long wait times.
Stop Blindly Spending On Digital (And Start Doing This)

Stop Blindly Spending On Digital (And Start Doing This)

Stop blindly spending on digital. And start helping your customers with content that educates them or entertains them.
Create Content Marketing That Converts [SLIDESHARE]

Create Content Marketing That Converts [SLIDESHARE]

The majority of marketing time, budget, and people are wasted on creating content that potential customers don’t want. Here are some tips that can help.
The Battle For Customer Attention Starts With Company Culture

The Battle For Customer Attention Starts With Company Culture

The best way to build a company culture of content is to help your employees understand what problem you set out to solve.customers enjoy.