About Michael Brenner

Michael Brenner is the former VP of Global Content Marketing at SAP and is now the Head of Strategy for the leading content marketing platform, NewsCred. He is also the author of B2B Marketing Insider, a contributor to Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to B2B Marketing Insider by Email

Recent Stories

The Best Example You Will Find On The Value Of Storytelling [VIDEO]

The Best Example You Will Find On The Value Of Storytelling [VIDEO]

I hear it all the time: “You can talk all you want about thought leadership and content marketing, but we’re here to sell stuff.”
Businessman taking a cell phone

Will This Movement End Long Wait Times And Customer Service Nightmares?

Have you ever experiences a customer service nightmare? You are having problems making a call, watching TV, booking a trip or getting online. You…
Stop Blindly Spending On Digital (And Start Doing This)

Stop Blindly Spending On Digital (And Start Doing This)

Digital. Native. Mobile. Social. We love to talk about and focus on the channels. But too often we forget that as consumers we don’t care about the…
Create Content Marketing That Converts [SLIDESHARE]

Create Content Marketing That Converts [SLIDESHARE]

Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared. All the while, there’s been a fundamental shift in the way marketers and customers create, consume, and share content….
The Battle For Customer Attention Starts With Company Culture

The Battle For Customer Attention Starts With Company Culture

Many people believe that marketing is just advertising or selling. But in reality, marketing is actually a conversation that you the entrepreneur start by meeting your customers’ needs. One…
content marketing mistakes

7 Biggest Content Marketing Mistakes And How To Avoid Them

One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. And I have had the privilege of working with some…
Content Marketing Questions: How To Do Marketing With No Budget?

Content Marketing Questions: How To Do Marketing With No Budget?

I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content
Storytelling Lessons From Kevin Spacey And House Of Cards [VIDEO]

Storytelling Lessons From Kevin Spacey And House Of Cards [VIDEO]

oman One of my favorite shows is House Of Cards. And in my excitement for last year’s Content Marketing World, I answered 
Content Marketing Personalization: Build Relationships At Scale

Content Marketing Personalization: Build Relationships At Scale

I know you’re wondering “what the heck is content marketing personalization?” I promise I will get to that. But first, I want to tell you a brief story I…
gen z

The Rise Of Emoji Marketing

For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation…