Michael Brenner

About Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group, Head of Strategy at NewsCred, and the former VP of Global Content Marketing at SAP. Michael is also the co-author of the upcoming book The Content Formula, a contributor to leading publications like The Economist, Inc Magazine, The Guardian, and Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to the Marketing Insider.


Email Etiquette: Reply-All Email Fails

18-Nov-2015 | Michael Brenner

We’ve all been there. With billions of emails sent every day and ubiquitous access to our in-boxes from many different devices at any time of day or night, there are bound to be a few instances of p

Portrait of man using digital tablet in domestic kitchen --- Image by © Great Stock/Corbis

Write A To-Do List That Gets Results

17-Nov-2015 | Michael Brenner

Being an entrepreneur or small business owner can be an all-consuming career path. The benefits are plentiful: You are your own boss, you can set your own schedule, and you can pursue your own goals a


10 Key Ingredients To Insanely Shareable Content

17-Nov-2015 | Michael Brenner

Ever wonder why some people’s content goes viral and gets tons of social shares? Is there some content marketing secret sauce you don’t know about? To try to answer this million-dollar question, f

Poland, Warzawa, Young couple exercising in the city

Boost Productivity With These 4 Brain Breaks

16-Nov-2015 | Michael Brenner

The American standard work week of 40 hours is higher than many places in the world. It is also something that many Americans do not stick to; many full-time employees work more than 40 hours each wee

Influencer Marketing And How To Amplify Your Content

13-Nov-2015 | Michael Brenner

Every minute 1,400 new blog posts are created. With so much content out there, how do you cut through the noise so people will see your content? Creating good content is simply not enough anymore. Yo

Businessman working on laptop --- Image by © Laura Doss/Corbis

6 Reasons You Should Automate Performance Reviews

13-Nov-2015 | Michael Brenner

Your managers and employees are busy people. How can you help them work faster and smarter when it comes to performance reviews? If you are thinking about implementing a new performance review system

02 Jun 2012 --- Pretty, female, industrial designer working in office. --- Image by © Hero/Corbis

Manage Your Success: Function Over Form

12-Nov-2015 | Michael Brenner

After studying graphic design and art in college, Courtney spent a few years working in different office jobs while doing freelance design work in the evenings and on weekends. Last year, she decided

Businessman and businesswoman talking in meeting

The Secret Of Successful Performance Reviews (Part 3 of 3)

12-Nov-2015 | Michael Brenner

One of the biggest reasons performance reviews fail is because there’s no follow-up after the meeting to track performance progress and feedback. As a result, the performance review merely becomes a

18 Jun 2012 --- Two female coworkers reviewing information on pc tablet. --- Image by © Hero/Corbis

The Secret Of Successful Performance Reviews (Part 2 of 3)

11-Nov-2015 | Michael Brenner

In our last blog, we looked at the 5 essential activities to do before a performance review meeting. Once managers and employees have done their prep work, what’s next? Let’s take a look at the 5

Group of students laughing during break between classes --- Image by © Richard Schultz/Corbis

Managing Your Success: The Business Of First Aid

11-Nov-2015 | Michael Brenner

Sam recently started a business teaching first aid and CPR classes for a national humanitarian organization. As a subcontractor, he sets up and schedules the classes on his own and pays a small fee pe