Michael Brenner

About Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group, former Head of Strategy at NewsCred, and the former VP of Global Content Marketing here at SAP. Michael is also the co-author of the book The Content Formula, a contributor to leading publications like The Economist, Inc Magazine, The Guardian, and Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to the Marketing Insider.


Account-Based Marketing Needs Content Marketing To Work

21-Oct-2016 | Michael Brenner

Marketing has a marketing problem. Ask most people who are not in marketing what they think marketing is. They will answer with something that sounds like advertising or selling (not that there’s a


Develop A Successful Content Marketing Strategy With These 6 Questions

17-Oct-2016 | Michael Brenner

Producing content isn’t hard. With all the free blogging platforms, social media channels, and visual marketing tools out there, anyone can create videos, infographics, blogs,or ebooks in a few hou

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8 Tips To Up Your Content Marketing Game

14-Oct-2016 | Michael Brenner

One of the biggest mistakes many content marketers make that prevents them from maximizing their content marketing ROI is not creating a strategy. Publishing content without a strategy is like walking

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How One Non-Profit Organization Used Content Marketing To Increase Applications By 5X [VIDEO]

13-Oct-2016 | Michael Brenner

In 1993, I was probably the dorkiest college freshman ever to set foot on the campus of St. Joseph’s University here in Philadelphia. Or any college campus in history. Maybe even in the history of d


Account-Based And Content Marketing Programs Are Not Campaigns

7-Oct-2016 | Michael Brenner

One of the biggest mistakes marketers make overall is to think about marketing investments in the form of a campaign – a short-term effort, offering very little opportunity to test content or creati


What You Need To Know About Content Personalization (And The Technology Behind It)

6-Oct-2016 | Michael Brenner

Today’s consumers are tired of irrelevant marketing content they don’t want or need. With so much content being created by brands every day, consumers are becoming extremely selective about what t


Solving The Challenge Of Marketing ROI

30-Sep-2016 | Michael Brenner

For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.” While John Wanamaker was specifically referring to


How Law Firms Can Get Started With Content Marketing

29-Sep-2016 | Michael Brenner

What does content marketing have to do with law firms? Just like in any other industries, leading law firms are using content marketing to build their brand, attract new clients, and grow their revenu


28 Experts Reveal The Top Content Marketing Trends For 2017

23-Sep-2016 | Michael Brenner

Content marketing is still one of the hottest topics on the minds of marketers—and one of the biggest challenges for CMOs. To help you stay on top of the latest content marketing trends, every ye


How Marketing Automation Supports Inbound Marketing

16-Sep-2016 | Michael Brenner

Today’s buyers and consumers are increasingly avoiding branded outbound promotions and ads. We skip TV commercials with our DVRs or streaming services. We block digital ads with ad-blocking softwar