The biggest mistake in content marketing is making the content all about you. Make your customers the heroes of your content stories.
The most successful brands in content marketing create really helpful content that attracts new buyers in the earliest stages.
Effective marketing is storytelling: creating content that connects with people who matter for you and your business, through stories they love.
Reach and conversion: The more you post, the more traffic you will see averaged out per post. This means the rate of growth increases.
Want to attract Millennials to your brand? Skip the ads and use these strategies instead.
Stop talking about yourself and start thinking like your customer. Use storytelling to tell stories that they can emotionally connect with.
The #HoldNoMore movement calls out companies on customer service nightmares like long wait times.
Stop blindly spending on digital. And start helping your customers with content that educates them or entertains them.
The majority of marketing time, budget, and people are wasted on creating content that potential customers don’t want. Here are some tips that can help.
The best way to build a company culture of content is to help your employees understand what problem you set out to solve.customers enjoy.