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Michael Brenner


About Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group, Head of Strategy at NewsCred, and the former VP of Global Content Marketing at SAP. Michael is also the co-author of the upcoming book The Content Formula, a contributor to leading publications like The Economist, Inc Magazine, The Guardian, and Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to the Marketing Insider.

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The Future Of Marketing In An Increasingly Ad-Free World

11-Feb-2016 | Michael Brenner

The future of marketing is being debated by leaders in our industry. Some see a shift to more customer-focused content marketing. Others want to continue pushing product promotion content interruption

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Pepsi Exec Believes Marketing Has An Advertising Problem

5-Feb-2016 | Michael Brenner

"Marketing has an advertising problem." "The phrases digital marketing and advertising should be dumped." "Ads are useless, polluting content." "Traditional agency models are going to break."

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Publish Or Perish: A CMO Roadmap For Content Marketing Success [Research]

2-Feb-2016 | Michael Brenner

Publishing is no longer an option, but essential to the growth and content marketing success of any organization, according to the new report “Publish or Perish: A CMO Roadmap for Managing, Systemat

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Purpose And The Power Of Brand Storytelling

28-Jan-2016 | Michael Brenner

Today’s consumers aren’t just passively buying from brands. They view their purchases as extensions of their identity and values. What this means for marketers is that effective marketing can’t

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Top 10 Social Media Trends Of 2016

22-Jan-2016 | Michael Brenner

At the end of the year, one of the most exciting (and challenging) things for marketers to do is to predict what’s to come and strategize their game plan for next year. What technologies and social

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Top 10 Skills Every CMO Needs

21-Jan-2016 | Michael Brenner

It’s not easy to be a CMO today. They are tasked with everything from lead generation to digital strategy, sales support, and even product development, and these are just a small part of the ever-gr

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Improve Conversion Rates With Customer Journey Analysis

15-Jan-2016 | Michael Brenner

Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and

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3 Steps To Drive Higher Content Marketing Engagement

15-Jan-2016 | Michael Brenner

You have only 15 seconds to get an average reader’s attention, according to a study from Chartbeat. And even when people click through, most don’t read your entire article or page. For marketer

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Avoid Becoming A Marketing Dinosaur!

8-Jan-2016 | Michael Brenner

From direct mail and TV ads to banner ads to social media and content marketing, the marketing industry has changed dramatically in the last 30 years. In such a short period of time, new technologies

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Top 16 Digital Trends Of 2016

6-Jan-2016 | Michael Brenner

Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some