Michael Brenner

About Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group, former Head of Strategy at NewsCred, and the former VP of Global Content Marketing here at SAP. Michael is also the co-author of the book The Content Formula, a contributor to leading publications like The Economist, Inc Magazine, The Guardian, and Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to the Marketing Insider.


Map Your Content To The Customer Journey

2-Dec-2016 | Michael Brenner

What sort of experience do you provide to your customers? How can you ensure that you knock it out of the park every time you interact with an existing or potential customer? Knowledge is power whe


10 Predictions On The Future Of Retail

29-Nov-2016 | Michael Brenner

Keeping ahead of the curve is as vital in retail as in any other field. So what can we expect to see as we move toward a new year and beyond? Here are 10 predictions for the future of retail that yo


JW Marriott Ditches Commercials And Experiments With Branded Content [VIDEO]

28-Nov-2016 | Michael Brenner

Is advertising dying? Gabe Leydon, CEO of one of the world’s largest gaming companies Machine Zone, seems to believe so. You can read his critiques and watch his full interview at Re:Code/Media c

A group of three young women and two men of different ethnicities are in a business meeting in a modern day office. A bald man is talking to the group while there are laptops and documents on the table.

The State Of B2C Content Marketing In 2017

25-Nov-2016 | Michael Brenner

Earlier last month, the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much


6 Secrets To Boost Your B2B Content Marketing Efforts In 2017

24-Nov-2016 | Michael Brenner

70% of B2B marketers expect their organizations to produce more content next year, according to the latest annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing


How To Create Story-Driven Data Visualization In 5 Steps

11-Nov-2016 | Michael Brenner

For many people, data can be deathly boring, complex,and dry. And for marketers, particularly those in the B2B space, this is one of the toughest challenges they face when producing content every day


How To Win The Retail Omnichannel Game

10-Nov-2016 | Michael Brenner

The topic of omnichannel is alive and well and truly here to stay. If you aren’t connecting with your customers across a variety of different access points, or unifying consumer interaction between

digital marketing, content marketing

6 Steps To Building An Effective Content Marketing Strategy

8-Nov-2016 | Michael Brenner

If you’re completely new to content marketing, developing your content marketing strategy can seem like a rather daunting and impossible task. You’ve likely read a lot of blogs and even books on h


The Future Of Customer Relationships

4-Nov-2016 | Michael Brenner

Relationships make the world go round—from that first flicker of attraction in high school or college to walking down the aisle on your wedding day. From landing your first customer to striking the

digital marketing, B2B

What Successful B2B Content Marketers Are Doing Differently [SLIDESHARE]

3-Nov-2016 | Michael Brenner

Sixty-two percent of B2B marketers say their organization’s content marketing efforts are much more or somewhat more successful compared to a year ago. This was just one of the key findings from th