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Michael Brenner


About Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group, former Head of Strategy at NewsCred, and the former VP of Global Content Marketing here at SAP. Michael is also the co-author of the book The Content Formula, a contributor to leading publications like The Economist, Inc Magazine, The Guardian, and Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to the Marketing Insider.

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Empathy Is Marketer’s Greatest Tool For Success

17-May-2016 | Michael Brenner

Imagine having to watch a two-hour movie with 30-second commercials popping up every 15 minutes. How would you feel? Pretty annoyed, if you ask me. But this is basically how people experience today’

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3 Lessons Smart Marketers Can Learn From Growth Hacking

13-May-2016 | Michael Brenner

Whether you’re a marketer at a Fortune 500 company or a small startup, limited budget and resources are probably one of the biggest challenges you and your team will face. So how do you go about dev

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Successful Marketing Nerds Are Ruling The World With Account-Based Marketing

11-May-2016 | Michael Brenner

In the data-driven world we live in today, “nerds” are the cool kids people aspire to be. Tech and science nerds are changing our society as we speak – everything from improving the cities we li

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100+ Amazing Marketing Stats You Need To Know In 2016

6-May-2016 | Michael Brenner

Curious about how marketing is shaping up in 2016? Or how your marketing strategy is performing against other companies? And what’s working for other marketers or is keeping them up at night?

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50 Must-Know Statistics to Improve Your Lead-Generation Strategy

29-Apr-2016 | Michael Brenner

With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an e

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12 Biggest Content Marketing Challenges In 2016

12-Apr-2016 | Michael Brenner

Great content takes a lot of hard work and time to create. At the Digiday Content Marketing Summit in Austin last month, marketers got together to share some of the biggest content marketing challenge

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Marketers Frustrated With Digital Advertising ROI

11-Apr-2016 | Michael Brenner

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B

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State Of Content Marketing: 3 Top Challenges Marketing Execs Face

7-Apr-2016 | Michael Brenner

For today’s top marketers, content marketing is as essential as water is to life. Content marketing attracts, converts, and retains customers by delivering relevant and valuable information to help

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6 Content Marketing Answers For The Sophisticated Marketer

31-Mar-2016 | Michael Brenner

My friends over at LinkedIn asked me to help them put together this amazing The Sophisticated Marketer’s Guide To Content Marketing. I’m joined by so many amazing content marketing experts like A

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Display Advertising Is Broken, Says Agency CEO

30-Mar-2016 | Michael Brenner

22% of UK adults now use ad blockers online, according to the latest figures released by IAB/YouGov. A ComScore study found that 10% of U.S. consumers are already using ad blocking. Worldwide, there a