Maricel Cabahug


About Maricel Cabahug

As Chief Design Officer, Maricel is responsible for SAP’s overall design strategy and product design. At the heart of everything she is does is her goal to improve people's lives by making work delightful. She and her organization are passionate about co-innovation with customers to realize greater business value through technology that works for people. Maricel graduated with a Bachelor of Science in Mathematics and Computer Science from the Ateneo De Manila University in Manila (Philippines). She has an MBA from Lake Forest Graduate School of Management (Illinois, USA), where she graduated with honors. She also completed the program for high performers at the Harvard Business School.

Team of male hackers with virtual reality simulator working hackathon at laptop in workshop

The “Emotional” Enterprise

22-May-2018 | Maricel Cabahug

In my previous blog, Soft Skills in a Software-Driven World, I talked about the important role that people and their soft skills will play in the intelligent enterprise. Here I’d like to continue th

Close up of a coworkers working together on a project

Soft Skills In A Software-Driven World

15-May-2018 | Maricel Cabahug

Our journey to revolutionize business with the help of artificial intelligence (AI) has given rise to what we now call the “intelligent enterprise.” This means that machines will increasingly take

Stop App-Hopping. Start Conversing!

1-Aug-2017 | Maricel Cabahug

Market research indicates that conversational user interfaces (UIs) and by extension, digital assistants will be the preferred UI of digital natives. There are two main reasons why this new way of

The Urgency Of Doing

19-Jul-2017 | Maricel Cabahug

There is a quote by the great universal genius and Renaissance artist Leonardo da Vinci that has stayed with me and guided me in my personal and professional life: “I have been impressed with the ur