The increase in innovative and creative video advertising, combined with an explosion social media use, has ushered in a new era.
Marketing’s efforts and outcomes are increasingly scrutinized and examined in a whole new light – and the spotlight will only get brighter.
The role of marketing is finding different ways to enable people to interact with technology. Here's some advice on how to accomplish this.
For a business to separate itself from the pack, it needs to harness today’s technological forces and develop a strategic formula based on those forces.
CMOs are learning more about IT and technology and CIOs are evolving to understand the market, customer, and marketing so that they can work together.
The viral campaign “supergeil” (in English “super-hot”) has brought worldwide attention to the German supermarket chain EDEKA. See why.
A rapid increase in the number of Chief Customer Officers (CCOs) has occurred globally. There are now more than 450 CCOs, whereas only approximately 30 existed a decade ago. The purpose of this role is to promote customer-centric thinking...
The millennials now joining the workforce want to work in teams, perform meaningful tasks and have flexible jobs. This is a good thing. It is in line with current trends in corporations. Command and control has become outdated. Companies...
Lessons from soccer, basketball and other team sports can carry over to marketing and public relations (PR): roles are merging and the game is getting faster. We all need additional skill-sets, new structures and, especially, more team play.
At SAP, professional sports is a growing industry. Sports teams and sports leagues are coming to SAP for sports solutions, ranging from statistics to analytics for player scouting to creating a better experience for fans. As I spend more...