Recent Stories

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The Next Feeding Frenzy: Why A Short Video Is Your Next Advertising Campaign

The increase in innovative and creative video advertising, combined with an explosion social media use, has ushered in a new era.
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What Lies Ahead For 2015: Viewing Marketing Measurement In A Whole New Light

Marketing’s efforts and outcomes are increasingly scrutinized and examined in a whole new light – and the spotlight will only get brighter.

Are You Still A B2B Marketer?

The role of marketing is finding different ways to enable people to interact with technology. Here's some advice on how to accomplish this.
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Four Technology Trends Businesses Need To Embrace

For a business to separate itself from the pack, it needs to harness today’s technological forces and develop a strategic formula based on those forces.
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IT Spend On The Rise For CMOs

CMOs are learning more about IT and technology and CIOs are evolving to understand the market, customer, and marketing so that they can work together.
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Channel First: Lessons From The “Supergeil” EDEKA Commercial [VIDEO]

The viral campaign “supergeil” (in English “super-hot”) has brought worldwide attention to the German supermarket chain EDEKA. See why.
Chief Customer Officer: Overdue Or Not Needed?

Chief Customer Officer: Overdue Or Not Needed?

A rapid increase in the number of Chief Customer Officers (CCOs) has occurred globally. There are now more than 450 CCOs, whereas only approximately 30 existed a decade ago. The purpose of this role is to promote customer-centric thinking...
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Leading Now And In The Future

The millennials now joining the workforce want to work in teams, perform meaningful tasks and have flexible jobs. This is a good thing. It is in line with current trends in corporations. Command and control has become outdated. Companies...
Lessons In Marketing And PR, From FC Bayern Munich

Lessons In Marketing And PR, From FC Bayern Munich

Lessons from soccer, basketball and other team sports can carry over to marketing and public relations (PR): roles are merging and the game is getting faster. We all need additional skill-sets, new structures and, especially, more team play.
Are You Nurturing Your Marketing Leadership Tree?

Are You Nurturing Your Marketing Leadership Tree?

At SAP, professional sports is a growing industry. Sports teams and sports leagues are coming to SAP for sports solutions, ranging from statistics to analytics for player scouting to creating a better experience for fans. As I spend more...