Madelyn Bayer


Madelyn Bayer

About Madelyn Bayer

In my role as an Industry Value Associate at SAP Australia and New Zealand, I help organisations calculate and realise the value that new systems and technology will have on their operations. My role covers industries spanning utilities, public sector, consumer products and retail with a specific focus around customer engagement and commerce solutions and through this role I have developed a strong understanding of mega trends, cloud computing, enterprise software, the networked economy, Internet of Things, millennials and digital consumers. I am particularly passionate about creating sustainable solutions to solving world problems through technology.

Your Digital Transformation Journey Begins Here

2-Mar-2017 | Madelyn Bayer

We hear a lot about digital transformation these days, but the term is seldom defined. Rather, the focus tends toward the latest digital technologies to impact enterprises—mobile devices, social ne

The Reality Of Customer Experience In Today’s Organisations

26-Sep-2016 | Madelyn Bayer

Recently I had the pleasure of attending the Trans-Tasman Business Circle Connected Customer event, jointly sponsored by SAP and Salmat. Here are some of my thoughts and takeaways. The event cons

5 Things Pokémon Go Taught Me About The Future Of Marketing

18-Jul-2016 | Madelyn Bayer

In case you haven’t been outside lately, there is a game taking over the millennial world right now – it’s called Pokémon Go. Pokémon Go is a mobile app that you can download for iOS or An