John Boitnott

About John Boitnott

John is a longtime digital media consultant who has written for Venturebeat, FastCompany, Search Engine Journal and NBC. He lives and works in the San Francisco Bay Area.

4 Tips For Innovating Your Tired Old Marketing Campaigns

18-Oct-2016 | John Boitnott

Within their practice, many businesses focus on immediate concerns such as overhead, revenue, client satisfaction, or funding. It’s easy to overlook more intangible elements of business strategy whe

Are Smart Homes Distracting Your Employees?

25-May-2016 | John Boitnott

The home of the future is here. Almost every type of appliance can be controlled by a consumer’s smartphone, from doorbells to thermostats to toasters. Shoppers can look inside their refrigerator wh

Time-Challenged? 6 Ways To Sneak In A Workout

2-Jun-2015 | John Boitnott

We all know that regular exercise is important. But if you're like lots of entrepreneurs and other business professionals, it's hard to add a trip to the gym to your already over-scheduled calendar.

5 Predictions For Marketing In The Last Half Of 2015

1-May-2015 | John Boitnott

We’re already closing in on the halfway mark of 2015, but it's hard to come up with an exact formula for a perfect online marketing strategy because trends are always in flux. Now that "martech" i

8 Workplace Strategies That Will Change Your HR Forever

30-Mar-2015 | John Boitnott

The field of human resources is constantly evolving as businesses discover better (or just different) ways to manage employees. In recent years, however, human resources (HR) professionals have begun

Show Me The Money: SMB Tools That Increase Profit

24-Feb-2015 | John Boitnott

After a few years of economic turbulence, small businesses are starting to find their footing and many business owners are a bit more optimistic about what’s to come, even though recent economic g

4 Companies Changing HR And How People Are Recruiting

3-Feb-2015 | John Boitnott

It can easily cost thousands of dollars to fill a vacant position once you factor in the recruiting process, training, and the learning curve a new employee faces when they start. Plus, the higher pay

LinkedIn Changes With The Times: Targeting Millennials, China, And Facebook

28-Jan-2015 | John Boitnott

Estimates show that by 2025, 75 percent of the workforce will be Millennials. Confirmed by this study, the fastest growing age segment of the workforce is already here. But something else is happeni

4 Of The World’s Hottest Startup Success Stories

20-Jan-2015 | John Boitnott

Some entrepreneurs have trouble making it when they start their company, while others blow the competition out of the water. Whether it's picking the right business structure, becoming a networking s

7 Ways To Keep Yourself Distraction-Free In The Office

15-Jan-2015 | John Boitnott

No matter how hard or committed a worker you are, everyone deals with little distractions that impair their productivity. Maybe it’s noisy coworkers, maybe it is personal e-mails and text messages,