John Burton

Why Email Blasts Are A Thing Of The Past And What Smart Companies Are Doing To Drive Sales

7-May-2013 | John Burton

Everyone hates spam. And I admit it; I’m part of the problem. No, I don’t control a vast army of evil spam-bots who do my bidding, filling people’s email inboxes with unsolicited email offers t

Two Things Should Never Fail You: Childhood Heroes & CRM Systems

21-Sep-2012 | John Burton

I’ve always had questionable taste in heroes. As a five-year old, I idolized Darth Vader, cheering madly for him to crush those long-haired, scofflaw, pot-smoking Jedi hippies. As an adult, I