Johann Wrede

About Johann Wrede

Johann Wrede is the Global Vice President, Audience, Brand, & Content Marketing, for SAP Customer Engagement & Commerce. He leads a team of audience marketers to produce original content and events which feed our global marketing campaigns and digital channels to drive both awareness and pipeline.

diversity, women, HR, inclusion

Elevating Women To Build A Workforce Of Equal Opportunity

12-Jan-2018 | Johann Wrede

March 8, 2017, was labeled A Day Without a Woman. It was initiated to highlight the economic power of women and call attention to the injustices they continue to face. Women were encouraged to take th

The Customer Dating Game: How To Avoid A Brand Breakup

2-Nov-2017 | Johann Wrede

In some ways, our digital world has made personal relationships easier. We can quickly meet new people online, chat before we meet in person, and share everything from photos to favorite movies, even

Is The Personal Touch Possible In The Digital Economy?

29-Mar-2016 | Johann Wrede

Part 2 of the “Thriving in the Digital Economy” series When I travel, it’s a bit of a social event. I enjoy conversations with the gate agents, flight attendants, hotel staff, waitresses, and

How To Engage Your New, Very Well-Informed Customer – And Keep Your Old Ones

19-Nov-2014 | Johann Wrede

Customers are more informed than ever. That’s changed how they evaluate, buy and use the goods and services they purchase. But this change isn’t a problem; rules change all the time, and people ad

customer engagment technology

Who Owns Your Customer Engagement Technology?

12-Dec-2013 | Johann Wrede

In order to grow, companies realize they must change their strategy to engage with their customers. But doing this requires new technologies to extract insight for personalization and relevance, crea