Joerg Koesters


About Joerg Koesters

Joerg Koesters is the Head of Retail Marketing and Communication at SAP. He is a Technology Marketing executive with 20 years of experience in Marketing, Sales and Consulting, Joerg has deep knowledge in retail and consumer products having worked both in the industry and in the technology sector.

Digital Economy, Customer Engagement, Retail, Innovations, IoT, SAP Leonardo, Industries, Digital Retail, Digital Customer

Explore The Future Of Retail

19-Apr-2018 | Joerg Koesters

Today’s shoppers want personalized service. They expect an omnichannel experience where they can connect directly to retailers across social media, in-store, and through websites. They want to be ab

Connected Marketing: How IoT Is Revolutionizing Customer Engagement

23-Mar-2018 | Joerg Koesters

It’s 6 pm, and you’re driving home from work, using a navigation app to make your way through rush-hour traffic. As you pass one of your favorite fast-food restaurants, a 2-for-1 deal pops up on y

Leverage The Internet Of Things To Deliver New Customer Experiences

21-Mar-2018 | Joerg Koesters

Digitization is changing our world and our customer's experience expectations. It's expected that by 2020, IoT devices will increase from 6.4 billion to more than 50 billion. This pervasiveness of te

Take Back Your Customers With IoT Initiatives

19-Mar-2018 | Joerg Koesters

It's clear: The retail industry is changing at a rapid pace. It has never been so important for retailers to grab hold of their customers and create new sales points, drive better engagement, and buil

NRF 2018: Smaller Retailers Find Opportunity In “Retail Apocalypse”

12-Mar-2018 | Joerg Koesters

[no_syndicate_info][/no_syndicate_info] For over a year, retailers have been in the spotlight of an endless stream of bad news: Brick-and-mortar retailers are on life support! Tech giants are swall

Digital Economy, Customer Engagement, Retail, Innovations, IoT, Supply chain, SAP Leonardo

Smart Shelves Will Help Stock Supermarkets Of The Future

28-Feb-2018 | Joerg Koesters

Goods turn over rapidly in many retail businesses, but especially in supermarkets and discount stores. So it is no surprise that most of the companies exploring smart-shelf technology since 2003 have

Digital Economy, Industries, Retail, IoT, Customer Engagement, SAP Leonardo, Innovations, Industries

Three Ways IoT Improves Retail In-Flow Management

22-Feb-2018 | Joerg Koesters

Nothing is more exciting for a retailer than to have an influx of customers waiting for you to open your doors. They hurry inside and disperse down the aisles while you and your employees try to help

Burberry, Lidl, Coop Reveal New Digital Solutions For Product Availability

16-Feb-2018 | Joerg Koesters

One quarter into the new year, Forbes named 2017 the "year of the empowered customer." The magazine cited luxury clothing retailer Burberry as being a "champion" of customer-centered digital transform

Will AI And Machine Learning Spell The End Of Retail As We Know It?

19-Sep-2017 | Joerg Koesters

According to IDC, artificial intelligence (AI) is expected to become pervasive across customer journeys, supply networks, merchandizing, and marketing and commerce because it provides better insights

artificial intelligence replacing data analytics

Are AI And Machine Learning Killing Analytics As We Know It?

19-Jul-2017 | Joerg Koesters

According to IDC, artificial intelligence (AI) is expected to become pervasive across customer journeys, supply networks, merchandizing, and marketing and commerce because it provides better insights