Jennifer Arnold

Jennifer Arnold

About Jennifer Arnold

Jennifer joined SAP in May 2015 as Vice President and Head of Marketing, Australia and New Zealand. She is a member of the APJ Marketing Leadership Team as well as the ANZ Senior Executive Team (SET). She leads the ANZ Marketing team in supporting sales goals across SAP’s portfolio, building SAP’s brand and reputation ANZ, and driving SAP’s integrated marketing execution. Jennifer joined SAP from Unisys where she spent nearly nine years, most recently hold dual roles of Enterprise Services Global Portfolio Marketing Director and Enterprise Services Practice Business Consultant. She was responsible for developing and delivering global integrated demand generation campaigns and sales enablement materials. She also developed and rolled out the company’s global sales personas program. In her consulting role, she worked with clients to design persona-based business and technology strategies and develop enterprise services analytics projects. Prior to her global roles, Jennifer was the Unisys Asia Pacific Marketing Director, managing a team delivering campaigns focused on IT services, security, infrastructure and applications across the region. Prior to Unisys,

Is The Digital Customer Experience Relevant To B2B Brands?

8-Mar-2017 | Jennifer Arnold

Last year SAP Australia/New Zealand released the 2016 Digital Customer Experience research, which investigates consumers’ views about the quality of digital customer experiences they receive from lo