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Jamie Anderson


About Jamie Anderson

Jamie is Director of Global Solutions Marketing within our Customer LOB Solutions area with a specific focus on CRM, eCommerce, and multi-channel solutions delivery. Jamie is somewhat of a CRM veteran, with over 15 years’ experience in the customer-facing solutions space, and has worked with many banks in defining and implementing engaging customer experiences. Jamie is an active blogger and tweets under the handle @collsdad

The Power Of “Emotional” Marketing [VIDEO]

23-Feb-2015 | Jamie Anderson

Even though it was a few years ago now, I can still vividly recall the Coca-Cola advertisement “Happiness Factory.” You know the one, where the guy puts the coin in the slot and the bottle is lovi

The Customer Revolution: Fight For Your Right To Party [VIDEO]

15-Oct-2014 | Jamie Anderson

As the founder of Amazon.com and a true pioneer in the e-commerce space, it’s safe to say that Jeff Bezos knows a thing or two about the customer experience. Originally launching in 1995 as an onlin

Smoothing The ‘Kinks’ In Your Omnichannel Strategy

14-Aug-2013 | Jamie Anderson

It’s well established that today’s consumers use multiple channels – mobile, Web, social media, in-store – when engaging with retailers. On any given day, a shopper might research a clothing

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Why CIOs And CMOs Could Be So Happy Together

7-Mar-2013 | Jamie Anderson

Surely you know the song Happy Together – the 1967 chart-topper by the Turtles that ultimately became the band’s only No. 1 hit and its signature song. It’s one of those songs that defines the e

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In a “Me-Tail” World, It’s All About You

15-Feb-2013 | Jamie Anderson

When I think about retail today, a song by the band McFly comes to mind. The British “boy band” (italicised because they are actually all pretty accomplished, though disgracefully young musicians)

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Power To The People

20-Dec-2012 | Jamie Anderson

Speaking to a journalist in 1969 John Lennon offered these insightful, almost prophetic words: “…and the Left Wing talk about giving the power to the people… you know…anybody knows that the

Does U.S. Election Campaigning Need To Be “Stripped”?

6-Nov-2012 | Jamie Anderson

Everything Counts (In Larger Amounts) (Photo credit: chinnian) In 1986 Depeche Mode released Black Celebration. A turning point for the band as they left behind the last remnants of electronic

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How Can Supertramp’s Logical Song Help You Connect With An Illogical World?

12-Oct-2012 | Jamie Anderson

It’s been 14 years since I lost my best friend, Clarkey. There’s not a week goes by when I don’t think of him, at least at some point. He was unique, challenging, unconventional, and someone who

Ch-Ch-Ch-Ch-Changes – Are You Ready For The Screenagers?

20-Sep-2012 | Jamie Anderson

David Bowie’s homage to the nature of artistic re-invention (personified throughout the 70s by his ever changing on-stage personas and musical experimentation) and a staple of my own period of disaf

Is JC Penney’s Re-Invention Like Brian Wilson’s SMiLE?

12-Sep-2012 | Jamie Anderson

Pet Sounds is regarded as one of the greatest albums of all time and one of the most universally-acclaimed albums in rock history. "The 500 Greatest Albums of All Time" - Rolling Stone (Photo credit: