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Jamie Anderson


Jamie Anderson

About Jamie Anderson

Jamie Anderson is senior vice president and chief marketing officer of SAP Hybris. As a customer experience and CRM veteran, with nearly 20 years of experience in the customer-facing solutions space, he has worked with many brands in defining, building, and implementing engaging customer experiences. In addition to CRM and other front-office solutions, he has deep expertise in e-commerce, web content management, and social business applications. Jamie can be found on Twitter at @collsdad.

How Emotion Drives Modern-Day Commerce

8-Jul-2016 | Jamie Anderson

I’d rather go for a run than sit in the car, but driving (safely) through big puddles is my guilty pleasure. There’s nothing quite like it. I crest the hill, Supertramp on the stereo, the road str

The Power Of “Emotional” Marketing [VIDEO]

23-Feb-2015 | Jamie Anderson

Even though it was a few years ago now, I can still vividly recall the Coca-Cola advertisement “Happiness Factory.” You know the one, where the guy puts the coin in the slot and the bottle is lovi

The Customer Revolution: Fight For Your Right To Party [VIDEO]

15-Oct-2014 | Jamie Anderson

As the founder of Amazon.com and a true pioneer in the e-commerce space, it’s safe to say that Jeff Bezos knows a thing or two about the customer experience. Originally launching in 1995 as an onlin

Smoothing The ‘Kinks’ In Your Omnichannel Strategy

14-Aug-2013 | Jamie Anderson

It’s well established that today’s consumers use multiple channels – mobile, Web, social media, in-store – when engaging with retailers. On any given day, a shopper might research a clothing

Why CIOs And CMOs Could Be So Happy Together

7-Mar-2013 | Jamie Anderson

Surely you know the song Happy Together – the 1967 chart-topper by the Turtles that ultimately became the band’s only No. 1 hit and its signature song. It’s one of those songs that defines the e

In a “Me-Tail” World, It’s All About You

15-Feb-2013 | Jamie Anderson

When I think about retail today, a song by the band McFly comes to mind. The British “boy band” (italicised because they are actually all pretty accomplished, though disgracefully young musicians)

Power To The People

20-Dec-2012 | Jamie Anderson

Speaking to a journalist in 1969 John Lennon offered these insightful, almost prophetic words: “…and the Left Wing talk about giving the power to the people… you know…anybody knows that the

Does U.S. Election Campaigning Need To Be “Stripped”?

6-Nov-2012 | Jamie Anderson

Everything Counts (In Larger Amounts) (Photo credit: chinnian) In 1986 Depeche Mode released Black Celebration. A turning point for the band as they left behind the last remnants of electronic

How Can Supertramp’s Logical Song Help You Connect With An Illogical World?

12-Oct-2012 | Jamie Anderson

It’s been 14 years since I lost my best friend, Clarkey. There’s not a week goes by when I don’t think of him, at least at some point. He was unique, challenging, unconventional, and someone who

Ch-Ch-Ch-Ch-Changes – Are You Ready For The Screenagers?

20-Sep-2012 | Jamie Anderson

David Bowie’s homage to the nature of artistic re-invention (personified throughout the 70s by his ever changing on-stage personas and musical experimentation) and a staple of my own period of disaf