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Why 'Big Data' Is a Big Deal

Why ‘Big Data’ Is a Big Deal

In a world generating and storing tons of data every day, business owners need to learn how to harness it to get an edge.There's a behavioral marketing concept that goes something like this: The act of observing behavior actually...

Google AdWords: 12 Essential Dos & Don’ts

When it comes to Web advertising, it's fine to go it alone. Just make sure you're not throwing money down the drain.Managing Google AdWords campaigns is easy, right? You just pick a bunch of keywords, establish budgets, enter your...
Go Mobile: 6 Baby Steps

Go Mobile: 6 Baby Steps

Sure, "mobile marketing" sounds intimidating. But check out these easy ways to get your feet wet.You can't talk about digital marketing–or even social media–without acknowledging the growing importance of mobile.New stats about mobile's gai...