Hessie Jones


Leadership: Adapting To Today’s Harsh Realities

24-Mar-2017 | Hessie Jones

The world in which we live is going through fundamental shifts – simultaneous changes that are turning everything, as we know it, on its head. Leaders of today and tomorrow are challenged to address

Engage At Scale: Leveraging Customer Micro-Moments

13-Jan-2017 | Hessie Jones

We now live in an experience economy. Content creators, influencers, media platforms, and advertisers understand the fundamental shift that gives us only seconds to spark customer attention, and minu

Can Technology Enable A More Effective And Human Business Culture?

27-Dec-2016 | Hessie Jones

If it isn’t obvious by now, the inherent changes that have been happening in the marketplace have created a domino effect in business. Business performance is not what it once was. No industry is

Humanity In Data: Data Guild Tackles World’s Toughest Challenges [PODCAST]

18-May-2016 | Hessie Jones

Chris Diehl and David Gutelius are co-founders of The Data Guild, which creates data-driven solutions that tackle some of the world’s toughest challenges. As data science proliferates, the abili

The Jobs Of The Future Are Yet To Be Written

12-May-2016 | Hessie Jones

I’ve been told I’m a fatalist. Perhaps I am. For all the research I’ve done on the future of work, and among the amazing peers I’ve collaborated with in this category, it is clear to me that t

Today, Uncertainty Is The Only Certainty

11-Apr-2016 | Hessie Jones

I had a few conversations in the span of a week with traditionalists. My definition of traditionalists: people whose expectations of the future are dictated by what they were led to believe in a wo

Finding The Humanity In Data: IBM Watson’s CTO Rob High Defines The Emerging Era Of Cognitive Computing [PODCAST]

10-Mar-2016 | Hessie Jones

It’s increasingly clear that we, as humans, continuously upload our identities every day. Those needs and propensities become quantified and contextualized. For companies like IBM Watson, understand

The Jobs Of The Future Are Yet To Be Written

5-Feb-2016 | Hessie Jones

I’ve been told I’m a fatalist. Perhaps I am. From all the research I’ve done on the Future of Work and the amazing peers I’ve collaborated with in this category, it is  clear to me that the p

How Trust Impacts Culture In A Cross-Generational Workplace

29-Dec-2015 | Hessie Jones

The foundation of any relationship? Trust. It makes sense, then, that trust is also the key ingredient in developing successful relationships at work. And in a cross-generational workplace, we

Smart Marketers Move Beyond the Transaction

24-Dec-2015 | Hessie Jones

I was blown away by an article I read the other week: “When advertising no longer works, It’s time to reinvent.” The author of that statement was S Yesudas, founder of a new agency called Tri