Ginger Shimp


About Ginger Shimp

With more than 20 years’ experience in marketing, Ginger Shimp has been with SAP since 2004. She has won numerous awards and honors at SAP, including being designated “Top Talent” for two consecutive years. Not only is she a Professional Certified Marketer with the American Marketing Association, but she's also earned her Connoisseur's Certificate in California Reds from the Chicago Wine School. She holds a bachelor's degree in journalism from the University of San Francisco, and an MBA in marketing and managerial economics from the Kellogg Graduate School of Management at Northwestern University. Personally, Ginger is the proud mother of a precocious son and happy wife of one of YouTube's 10 EDU Gurus, Ed Shimp.

Digital Transformation’s Impact On Business Processes And Work

26-Apr-2017 | Ginger Shimp

A previous post addressing the impact of digital transformation on business models can be found here. Today’s businesses operate in a world of increasing complexity characterized by higher data v

Woman using digital tablet on train

How Digital Transformation Is Rewriting Business Models

19-Apr-2017 | Ginger Shimp

Everybody knows someone who has a stack of 3½-inch floppies in a desk drawer “just in case we may need them someday.” While that might be amusing, the truth is that relatively few people are conf

The Future Is Now In Session: Reinventing Law Firms For A Digital Age

17-Aug-2016 | Ginger Shimp

It’s an industry based on precedent that sometimes stretches back hundreds of years, and its practitioners rely on terminology coined in a language long dead, but make no mistake – law firms are m

Reinventing Law Firms For A Digital Age

22-Jul-2016 | Ginger Shimp

It’s an industry based on precedent that sometimes stretches back hundreds of years, and its practitioners rely on terminology coined in a language long dead, but make no mistake – law firms are m

Luddites And Leaders In The Professional Services Industry

1-Oct-2015 | Ginger Shimp

Surely you are well aware of the exploits of Sherwood Forest’s most famous (or perhaps infamous) legend, Robin Hood. But did you know that another antihero also took up residence in Sherwood Forest?

The Fine Art Of Note-Taking

30-Sep-2015 | Ginger Shimp

I took a peek at my son’s school notebook recently. If less really is more, he takes terrific notes. I’m not even sure why I spent $5.49 on that notebook. The back of a ticket stub would have suff

Grammar Wars: Brands Are Judged By Their Words

18-Mar-2015 | Ginger Shimp

When it comes to grammar and punctuation most people fall into one of two camps: “Get over it!” or “Can I get a big amen?” You know what I'm talking about, and here are two examples: An

happy face ball

Marketing Snarfing: Are Your For It Or Against It?

21-Jan-2015 | Ginger Shimp

We learned at a very early age that much of our behavior can be attributed to natural survival instincts. Long before we had civilization, nearly all decisions were based on a risk vs. reward mentalit

goals for 2015

Top List Of Great Marketing Tactics

7-Jan-2015 | Ginger Shimp

What’s with the proliferation of lists these days? Initially, I thought maybe it was just the New Year’s Resolution mania run amok. But I don’t think so. I see lists everywhere: “The top 5 thi

Keep Your Brand Current, But Be Faithful To It

5-Jan-2015 | Ginger Shimp

“When it rains, it pours.” It’s the 100th birthday of the Morton Salt Girl, but she looks fabulous for her age. Okay, the icon got a little makeover this year, but every girl is entitled to a li