Gerry Moran

caution traffic sign

Is Your Content Worth The Relationship Currency Toll?

10-Feb-2015 | Gerry Moran

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey!

social selling

There’s No “I” In Team, But There’s A “You” In Influencer

4-Feb-2015 | Gerry Moran

Do you want to hear a social selling fairy tale? Mirror mirror on the wall, who’s the most important influencer of all? You are, or should be,  if you want to control your selling destiny and


How To Hitch A Ride On The Buyer’s Journey

2-Feb-2015 | Gerry Moran

If you were a hitchhiker on the B2B highway, would customers pick you up? Or, would they stick their disapproving and down-turned thumb out? Many new prospects and consumers might consider you a

Are You Focusing On The Buyer’s Journey Or The Selling Process?

22-Jan-2015 | Gerry Moran

The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. While the buyer’s journey pr

two people shake hands over LinkedIn profiles

Are You In Touch With Your LinkedIn Strategy?

9-Jan-2015 | Gerry Moran

Are you in touch with your LinkedIn personal branding strategy? My great grandmother used to tell me, “Gerry Moran, you need to take advantage of every LinkedIn opportunity to reach out and touch

Romance Your Customers Before Asking Them For A Date

8-Jan-2015 | Gerry Moran

Would you agree to go out on a date with someone who you did not know and called you out of the blue? Of course not! You’d expect a little flirting and romancing first, right? And, you’d want t

social media marketing strategy

Are Your Customers Dishing Out Your Content Marketing?

8-Jan-2015 | Gerry Moran

Are your customers sampling your small business from the comfort of their smartphone? If not, then they’re positively salivating over your competitors’ Instagram, Twitter and Yelp pictures and

content marketing

A Handy-Dandy Guide To Deliver Better Content Marketing

7-Jan-2015 | Gerry Moran

My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!” Little did


Your Personal Brand’s Curbside Appeal Is Killing You

6-Jan-2015 | Gerry Moran

You work on your curbside appeal before you sell your house, right? So, you need to work on your brand’s social media appeal- personal and business – before you start selling, too. Think abo

Smiling woman working in office

Tap The Heavenly Power Of Employee Evangelists

6-Jan-2015 | Gerry Moran

Meet John – or Mary, or Tom, or Vijay – the (brand) evangelist – a critical part of your employee advocacy strategy. No, I am not talking about a Bible-like evangelist. I’m talking about an