Fred Isbell

About Fred Isbell

Fred Isbell is the Senior Director of SAP Digital Business Services Marketing at SAP. He is an experienced, results- and goal-oriented senior marketing executive with broad and extensive experience & expertise in high technology and marketing. He has a BA from Yale and an MBA from the Duke Fuqua School of Business.

Measurement, Accountability, And Alignment: The Keys To Modern Marketing

8-Aug-2017 | Fred Isbell

”That which is measured, improves.” This is commonly attributed to either Karl Pearson, a famous statistician, or Peter Drucker, a well-known management consultant. I learned about this years

Why The Modern Marketing Journey Doesn’t Begin With Just One Step

6-Jul-2017 | Fred Isbell

External events are always a great reason to get out of the office and gain a real-world view of how businesses are evolving, fending off risks, and seizing new opportunities. The experience is more t

The Demand Waterfall Evolves

20-Jun-2017 | Fred Isbell

(Queue the theme from Star Wars with rolling text) It is a desperate time for the brave legion of modern marketers. Despite a professional focus and role that has never been more strategic, the gro

Top 10 Buzz-Worthy Ideas From The Woodstock Of B2B Marketing

31-May-2017 | Fred Isbell

The Woodstock Festival of 1969 is one of the iconic images in American history and pop culture. Held on farmland in a small town in upstate New York, the 1969 celebration of passion and openness defin

The Journey To Modern Services Marketing Starts Here

23-May-2017 | Fred Isbell

The hallmark of great solutions marketing is the ability to unite products, software solutions, and services. As a high-tech marketing professional, my personal journey and constantly evolving messagi

The Marketing Funnel May Not Be As Dead As We Think!

27-Apr-2017 | Fred Isbell

A future where 75% of the workforce is comprised of millennials will bring, without a doubt, significant change. But I also believe that it’s the responsibility of the generations before them – b

Digital Transformation And The Successful Management Of Innovation

25-Apr-2017 | Fred Isbell

We have been recently covering the topic of innovation, specifically focusing on the concept of innovation accelerators. As part of our research, I met with Klaus Weber, the executive vice president a

Confessions Of A Webcast King: Modern Marketing, Webinars, And The Future Of Digital Marketing

15-Mar-2017 | Fred Isbell

Modern marketing is a concept that’s we're hearing more often in marketing conferences, online events, and Google searches. When I hear this term, I am reminded of the old economics concept – “

The Hockey Fan Experience Continues: Generations, Sharks, And Pucks Et Veritas

10-Mar-2017 | Fred Isbell

Being a hockey fan is a journey, not a destination. I did some cool things last season – my hockey fan experience included playing in a game against Philadelphia Flyers Alumni, attending a hockey g


Key Insights And Best Practices For The Digital Transformation Journey

8-Feb-2017 | Fred Isbell

There’s an old saying in our business when it comes to things like digital transformation: “It’s a journey, not a destination.” The journey metaphor has served me well for over 30 years as a t