Fred Isbell

About Fred Isbell

Fred Isbell is the Senior Director of SAP Digital Business Services Marketing at SAP. He is an experienced, results- and goal-oriented senior marketing executive with broad and extensive experience & expertise in high technology and marketing. He has a BA from Yale and an MBA from the Duke Fuqua School of Business.

The Journey To Modern Services Marketing Starts Here

23-May-2017 | Fred Isbell

The hallmark of great solutions marketing is the ability to unite products, software solutions, and services. As a high-tech marketing professional, my personal journey and constantly evolving messagi

The Marketing Funnel May Not Be As Dead As We Think!

27-Apr-2017 | Fred Isbell

A future where 75% of the workforce is comprised of millennials will bring, without a doubt, significant change. But I also believe that it’s the responsibility of the generations before them – b

Digital Transformation And The Successful Management Of Innovation

25-Apr-2017 | Fred Isbell

We have been recently covering the topic of innovation, specifically focusing on the concept of innovation accelerators. As part of our research, I met with Klaus Weber, the executive vice president a

Confessions Of A Webcast King: Modern Marketing, Webinars, And The Future Of Digital Marketing

15-Mar-2017 | Fred Isbell

Modern marketing is a concept that’s we're hearing more often in marketing conferences, online events, and Google searches. When I hear this term, I am reminded of the old economics concept – “

The Hockey Fan Experience Continues: Generations, Sharks, And Pucks Et Veritas

10-Mar-2017 | Fred Isbell

Being a hockey fan is a journey, not a destination. I did some cool things last season – my hockey fan experience included playing in a game against Philadelphia Flyers Alumni, attending a hockey g


Key Insights And Best Practices For The Digital Transformation Journey

8-Feb-2017 | Fred Isbell

There’s an old saying in our business when it comes to things like digital transformation: “It’s a journey, not a destination.” The journey metaphor has served me well for over 30 years as a t

webinar, webcast, marketing

In Search Of Great Insights And Best Practices For The Modern Marketer

17-Jan-2017 | Fred Isbell

Midway through 2016, I had the great fortune to attend the SiriusDecisions Summit, which some have called the “Woodstock of B2B Marketing.” I’ve attended, served as a speaker, and covered some g

My Top Ten Insights And “Aha Moments” Of 2016

21-Dec-2016 | Fred Isbell

It’s that time of year again: Retrospective sharing of what we’ve learned in 2016. These “aha moments” have given us a glimpse of how far we’ve come in our increasingly digital world and sho

The Universal Digital Transformation Conversation: Five Key Elements

20-Dec-2016 | Fred Isbell

One of my favorite business initiatives emerged from a customer program called the “Universal Conversation.” Related to the notion of conversation starters, this approach provides a compilation of

Everything Old Is New Again: Finance Strategies For A Live Business

12-Dec-2016 | Fred Isbell

Holiday shopping is bringing a sense of déjà vu for me this year. Classic toys such as Etch-A-Sketch, Lincoln Logs, and other long-time favorites recently lined the gift aisle. Is art imitating a