Fred Isbell

About Fred Isbell

Fred Isbell is the Senior Director of SAP Digital Business Services Marketing at SAP. He is an experienced, results- and goal-oriented senior marketing executive with broad and extensive experience & expertise in high technology and marketing. He has a BA from Yale and an MBA from the Duke Fuqua School of Business.

marketing team reviews customer and market trends

Executive Insights: Digitalization, Marketing Measurement, And The Engagement Economy

28-Dec-2017 | Fred Isbell

A fundamental concept of modern marketing is a balance between art and science. On one side of the equation is traditional creative aspects such as branding, messaging, and advertising, where actions

employee engagement, training, digital transformation, recruitment, HR

Executive Insights: Digital Transformation, Talent-Driven Organizations, And The Future of Work

21-Dec-2017 | Fred Isbell

The pace of change is accelerating in all walks of life and business – and digital transformation is contributing to it all. Rarely a day goes by where we don’t see something impacted and altered

The Geeks Won: The Rise Of Marketing Analytics, Performance Management, And Data Science

19-Dec-2017 | Fred Isbell

It’s hard to believe that more than 25 years have passed since the term “business intelligence” (BI) came of age in the lexicon of IT, business and marketing organizations. Though the fundamenta


Tell Them What You Told Them With Demand Unit Waterfall, ABM And Predictive Analytics

28-Nov-2017 | Fred Isbell

There’s an old saying in public speaking: “Tell them what you are going to tell them, tell them, and then tell them what you told them.” Originally attributed to Aristotle, this pearl of wisdom

marketing, marketing strategy, personas

Make Modern Marketing Happen: The Seven Personas of the Modern Marketer

22-Nov-2017 | Fred Isbell

There are three types of people in the world: those who make it happen, those who watch it happen, and those who say “what happened?” It’s better to control your own destiny than to wait for it

marketing, marketing technology, martech, marketing strategy, AI, thought leadership, B2B

Marketing Vision 2017: New Realities And Promise For The Modern Marketer

21-Nov-2017 | Fred Isbell

“The pressure on business-to-business (B2B) marketers is great, but the opportunity ahead is even greater. With the rise of the connected economy, B2B marketers are leading the way with new strategi

New Realities In The Ever-Evolving Art And Science Of Modern Marketing

16-Nov-2017 | Fred Isbell

Marketing technology is continuing to evolve despite past predictions of market consolidation. The number of options is growing, and the needs are becoming more intricate. While Dorothy from the “Wi

Measurement, Accountability, And Alignment: The Keys To Modern Marketing

8-Aug-2017 | Fred Isbell

”That which is measured, improves.” This is commonly attributed to either Karl Pearson, a famous statistician, or Peter Drucker, a well-known management consultant. I learned about this years

Why The Modern Marketing Journey Doesn’t Begin With Just One Step

6-Jul-2017 | Fred Isbell

External events are always a great reason to get out of the office and gain a real-world view of how businesses are evolving, fending off risks, and seizing new opportunities. The experience is more t

The Demand Waterfall Evolves

20-Jun-2017 | Fred Isbell

(Queue the theme from Star Wars with rolling text) It is a desperate time for the brave legion of modern marketers. Despite a professional focus and role that has never been more strategic, the gro