Emily Kelly

Building The Case For The B2B Commerce Cloud

11-Aug-2017 | Emily Kelly

SAP Hybris recently commissioned a Total Economic Impact (TEI) study from Forrester to study the potential financial impact of their Commerce Cloud for B2B—the potential costs and benefits associate

Make Sales, Not War: 3 Ways Sales And Marketing Can Increase Revenue And Customer Loyalty

26-May-2017 | Emily Kelly

When customers own their engagement with your brand – where, when, and how it happens – when engagements are smaller and more personal, and when it takes more to keep hold of a customer’s attent

Are You Speaking Your Customers’ Language?

17-May-2017 | Emily Kelly

We spend a lot of time talking about the importance of the customer experience to build relationships between our customers and our brand. The goal is to establish an ongoing relationship which feels