About Elizabeth Gaines

Elizabeth Gaines is Senior Director of Marketing at SAP and editor of Business Innovation from SAP. Follow @eagaines on Twitter or connect with her on LinkedIn or Google+.

Recent Stories

Top Ten Business Innovation Posts Of The Week [July 1, 2013]

Top Ten Business Innovation Posts Of The Week [July 1, 2013]

Each week, we curate and publish the top ten posts of the week from across our content categories. We hope you find these articles valuable, informative, and interesting.
woman connecting on LinkedIn

Mobile Web Or Mobile App? The Answer Might Surprise You!

Retailers know they need to improve the customer experience for mobile shoppers but there is a hot debate raging over the best approach to ecommerce. Is mobile web or mobile app the right way to go?
Showrooming: Is It Really A Threat To Retailers?

Showrooming: Is It Really A Threat To Retailers?

How Big A Threat Is Showrooming? Depends on whom you ask – some retailers are terrified of the shopper who pulls out their mobile phone in order to comparison-shop online. The customer’s logic is simple, why buy from...
Are MOOCs Killing Higher Education?

Are MOOCs Killing Higher Education?

MOOCs and Higher Education. I began my career in higher education, teaching graduate students at one of America’s most venerable theological schools. Despite being a young female instructor on the lowest rung of the academic ladder, the impressive surroundings...
customer on a mission

Cents & Sensibility: How 3D Sensors Help Retailers Improve Sales

We know that online retailers like Amazon have the ability to track our browsing habits and purchase history. Now it’s possible for brick-and-mortar retailers to have similar insight into the shopper experience thanks to the latest 3D sensor technology
Healthcare By The Numbers: How Hospitals Are Using Health Data Analytics To Improve Results

Healthcare By The Numbers: How Hospitals Are Using Health Data Analytics To Improve Results

What’s Ailing Hospitals? We expect our hospitals to care for the sick, but for years they have been suffering from a chronic condition of their own.  What ails them can’t be found in the IDC-10 codes, but it dramatically...
Healthcare In The Cloud: Supporting Recovery For Boston Bombing Victims

Healthcare In The Cloud: Supporting Recovery For Boston Bombing Victims

How Healthcare in the Cloud Supports The Road to Recovery. Last week we watched the Boston Marathon bombing replayed on television and the web from many vantage points thanks to the witnesses who shared cell phone videos with law...
business building

Top Ten Business Innovation Posts of the Week [April 22, 2013]

Each week, we curate and publish the top ten articles from across our content categories. We hope you find these articles valuable, informative, and interesting.
Does Your Business Intelligence Software Suffer From Low IQ?

Does Your Business Intelligence Software Suffer From Low IQ?

High IQ (interactive quotient) is one of the most important features for business users of BI software. A recent benchmark study conducted by Ventana Research revealed the need for smarter business intelligence tools designed specifically to address the needs...
Customer Intimacy: What's Analytics Got To Do With It?

Customer Intimacy: What’s Analytics Got To Do With It?

How can you have an “intimate relationship” when one party is a large enterprise with more than $1 billion in annual revenue and the other is an individual customer or prospect? In such a lopsided relationship, one would expect...