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Elizabeth Gaines


About Elizabeth Gaines

Elizabeth Gaines is Senior Director of Marketing at SAP and editor of Business Innovation from SAP. Follow @eagaines on Twitter or connect with her on LinkedIn or Google+.

Top Ten Business Innovation Posts Of The Week [July 1, 2013]

1-Jul-2013 | Elizabeth Gaines

On the Business Innovation site, we deliver the top blogs, news and featured content on business innovation for professionals looking to grow and gain a competitive business advantage. We cover

woman connecting on LinkedIn

Mobile Web Or Mobile App? The Answer Might Surprise You!

27-Jun-2013 | Elizabeth Gaines

Improving the Customer Experience: Mobile Web or Mobile App? How often have you found yourself frustrated by a web site that seems oblivious to the world of mobile shoppers, forcing you to peer at a

Showrooming: Is It Really A Threat To Retailers?

19-Jun-2013 | Elizabeth Gaines

How Big A Threat Is Showrooming? Depends on whom you ask – some retailers are terrified of the shopper who pulls out their mobile phone in order to comparison-shop online.  The customer’s logic

Are MOOCs Killing Higher Education?

4-Jun-2013 | Elizabeth Gaines

MOOCs and Higher Education I began my career in higher education, teaching graduate students at one of America’s most venerable theological schools. Despite being a young female instructor on the

customer on a mission

Cents & Sensibility: How 3D Sensors Help Retailers Improve Sales

13-May-2013 | Elizabeth Gaines

New Insight for Brick-and-Mortar Retailers Thanks to 3D Sensors  We know that online retailers like Amazon have the ability to track our browsing habits and purchase history. They know how long we l

Healthcare By The Numbers: How Hospitals Are Using Health Data Analytics To Improve Results

3-May-2013 | Elizabeth Gaines

What’s Ailing Hospitals? We expect our hospitals to care for the sick, but for years they have been suffering from a chronic condition of their own.  What ails them can’t be found in the IDC-10

Healthcare In The Cloud: Supporting Recovery For Boston Bombing Victims

Healthcare In The Cloud: Supporting Recovery For Boston Bombing Victims

22-Apr-2013 | Elizabeth Gaines

Last week we watched the Boston Marathon bombing replayed on television and the web from many vantage points thanks to the witnesses who shared cell phone videos with law enforcement and the media. I

business building

Top Ten Business Innovation Posts of the Week [April 22, 2013]

22-Apr-2013 | Elizabeth Gaines

On the Business Innovation site, we deliver the top blogs, news and featured content on business innovation for professionals looking to grow and gain a competitive business advantage. We cover ho

Does Your Business Intelligence Software Suffer From Low IQ?

Does Your Business Intelligence Software Suffer From Low IQ?

11-Apr-2013 | Elizabeth Gaines

High IQ (interactive quotient) is one of the most important features for  Business Intelligence software users A recent benchmark study conducted by Ventana Research revealed the need for smarter

Customer Intimacy: What's Analytics Got To Do With It?

Customer Intimacy: What’s Analytics Got To Do With It?

5-Apr-2013 | Elizabeth Gaines

How can you have an “intimate relationship” when one party is a large enterprise with more than $1 billion in annual revenue and the other is an individual customer or prospect? In such a lopsi