Don Gordon


About Don Gordon

Don Gordon leads global Consumer Products industry marketing for SAP. Previously he led global Retail industry marketing for IBM. He lives in Philadelphia, considered by many to be the finest city on earth.

Differentiating Products With Data-Based Services

21-Jun-2017 | Don Gordon

Ever since Steve Jobs revealed the first iPhone, people have come to associate big tech launches with physical products. So when SAP chairman Hasso Plattner, Prof. Dr. h.c. mult., unveiled the new SAP

How To Boost Consumer Engagement For The Digital Economy

27-Apr-2017 | Don Gordon

In a new video, IDC analyst Simon Ellis predicts that 90% of growth in the consumer products industry over the next decade will go to companies that engage more deeply with consumers. How do you engag

consumer products

Personalization, Artificial Intelligence (AI), And The New Consumer Products Industry

26-Apr-2017 | Don Gordon

The most disruptive force in the consumer products (CP) industry today is the consumer. Always on, socially networked, and hyper-informed, they’re in a position of power like never before. How th

How CIOs Can Lead Digitalization Of Consumer Products Industry

13-Feb-2017 | Don Gordon

If you attended CES 2017 last month or, like me, just watched the highlights, you were doubtless astounded by all the new consumer gadgets and products. There was a countertop machine that brews 5 lit

small and midsize business, digital transformation, consumer products, digitalization, digitization, customer experience

The Small And Midsize Business Secret To Competing With Consumer Products Industry Giants

3-Jan-2017 | Don Gordon

Part 6 of the “Digitally Transforming Industries” series. Small and midsize companies in the consumer products space sometimes emerge in the most unexpected ways. Some get their start as a pers

What Do Shoppers Want? How Retailers Sometimes Get It Wrong

17-Nov-2016 | Don Gordon

I moved to a college town in the early 1970s. Academic types of that era, having hounded Nixon from office, filled the void with household campaigns like backyard composting and forcing their kids to

consumer products, content creation, customer engagement, marketing, data

Can Consumer Products Companies Pivot From Product To Content?

1-Nov-2016 | Don Gordon

Full disclosure: I watched season one of “The Apprentice” and enjoyed it thoroughly. I gaped with eager horror as he berated, humiliated, and discarded contestants who seemed deserving of the trea

Pop! Goes The Bubble: Into The Stratosphere Of $5,000 Toys

20-Oct-2016 | Don Gordon

If you had found yourself out behind the Javits Center, at the western edge of Manhattan, along the forlorn banks of the Hudson River—as I did on a recent Thursday morning—you might have found you

Fear Of Shopping: One Man’s Journey

3-Oct-2016 | Don Gordon

One great advantage of working at home—which I did for several years—is that you don’t need to think much about your appearance. Of course, you may suffer minor embarrassments like realizing, w

The Brewmaster’s Dilemma

28-Sep-2016 | Don Gordon

The 1970s – where I resided for the bulk of my childhood – remains for me a touchstone of sorts. From music to clothing to facial hair, my consciousness was shaped by those clog-shod years. Lookin