Don Gordon


About Don Gordon

Don Gordon leads global Consumer Products industry marketing for SAP. Previously he led global Retail industry marketing for IBM. He lives in Philadelphia, considered by many to be the finest city on earth.

Digital Economy, Internet of Things, Consumer Products, Innovations, Industries, SAP Leonardo

Will IoT Shatter Ideas Of Supply And Demand?

5-Apr-2018 | Don Gordon

Digitization, social media marketing, and other influences are driving major changes in how consumer products (CP) companies connect with their customers and end consumers. Both groups have increasi

Global Findings On IoT For Consumer Products

22-Mar-2018 | Don Gordon

The massive impact of Internet of Things (IoT) on consumer products is now beyond question, with more than 75 billion connected devices expected by 2025. That's a significant change from 2017's 8.4 b

Digital Economy, Internet of Things, Consumer Products, Innovations, Industries, SAP Leonardo

IoT Adoption In The Consumer Products Industry: Regional Differences

14-Mar-2018 | Don Gordon

A recent IDC white paper asserts that the Internet of Things (IoT) is instrumental to many of the challenges facing the consumer products industry – in particular, the need to improve consumer e

How Skill Gaps Limit IoT Implementation Success

7-Mar-2018 | Don Gordon

The Internet of Things (IoT) has spurred the attention of many within the consumer products (CP) industry. And with good reason – McKinsey anticipates an increase of about three billion new consum

How Interactive Pantries Offer Smart Kitchen Solutions

28-Feb-2018 | Don Gordon

The Internet of Things (IoT) is showing up in our homes in new and inventive ways. Many innovations focus on security and comfort: Smart home security systems can automatically turn on lights and unlo

For IoT Success, People Are Just As Important As Technology

21-Nov-2017 | Don Gordon

The Internet of Things (IoT) has spurred the attention of many industries, not least consumer products (CP). And with good reason. McKinsey anticipates an uptick of about three billion new consumer de

Differentiating Products With Data-Based Services

21-Jun-2017 | Don Gordon

Ever since Steve Jobs revealed the first iPhone, people have come to associate big tech launches with physical products. So when SAP chairman Hasso Plattner, Prof. Dr. h.c. mult., unveiled the new SAP

How To Boost Consumer Engagement For The Digital Economy

27-Apr-2017 | Don Gordon

In a new video, IDC analyst Simon Ellis predicts that 90% of growth in the consumer products industry over the next decade will go to companies that engage more deeply with consumers. How do you engag

consumer products

Personalization, Artificial Intelligence (AI), And The New Consumer Products Industry

26-Apr-2017 | Don Gordon

The most disruptive force in the consumer products (CP) industry today is the consumer. Always on, socially networked, and hyper-informed, they’re in a position of power like never before. How th

How CIOs Can Lead Digitalization Of Consumer Products Industry

13-Feb-2017 | Don Gordon

If you attended CES 2017 last month or, like me, just watched the highlights, you were doubtless astounded by all the new consumer gadgets and products. There was a countertop machine that brews 5 lit