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Derek Klobucher


About Derek Klobucher

Derek Klobucher is a Brand Journalist, Content Marketer and Master Digital Storyteller at SAP. His responsibilities include conceiving, developing and conducting global, company-wide employee brand journalism training; managing content, promotion and strategy for social networks and online media; and mentoring SAP employees, contractors and interns to optimize blogging and social media efforts.

Abusing The Power Of Retail Analytics

22-Apr-2015 | Derek Klobucher

The upsides of retail analytics are often better known than the downsides. On the upside, real-time solutions help retailers: Tailor messages to each of their customers via any channel at any time

Using Real-Time Data For Real-Life Healthcare Choices [VIDEO]

24-Feb-2015 | Derek Klobucher

The popularity of knee and hip replacement surgeries is growing quickly in the U.S., The Washington Post noted last month. Total knee replacement is the sole option for effectively treating some chron

Meeting Customers Anywhere With Omnichannel Banking

11-Feb-2015 | Derek Klobucher

Running an errand at your local bank branch is no more necessary than slapping stamps on envelopes to pay your bills. There are better, easier ways to bank, and lots of people know it — people who w

How New Marketing Is Helping Solve An Industry’s Image Problem [VIDEO]

4-Feb-2015 | Derek Klobucher

Baby formula has an image problem. And it’s been hotly debated around the world for decades. Sales of baby formula in the U.S. have fallen alongside the nation’s birthrate — and an upsurg

Streaming highway traffic representing the speed of in-memory computing

How Planes, Cranes, And Automobiles Stay Safe With Anti-Collision Technology [VIDEO]

27-Jan-2015 | Derek Klobucher

Anti-collision technology may be the biggest technology that enters its own during 2015 — in cars, at least. It’s got a ways to go in different spaces, but it’s already saving lives in others.

Why You Won’t Recognize Vending Machines In A Few Years

17-Dec-2014 | Derek Klobucher

We might not recognize vending machines in a few years. They may still be big and boxy, but technology and regulations will soon change what we buy from them — and how we do it. Changes include f

emma watson

How Emma Watson’s Open Invitation To Feminism Can Raise The Tide

1-Oct-2014 | Derek Klobucher

Actress Emma Watson on Saturday formally invited men and boys around the world to become feminists. And she did so at the U.N. headquarters in New York, six months into her role as U.N. Women Global G

The Devil Is In The Metadata For Intelligence Surveillance Programs

15-Jan-2014 | Derek Klobucher

NSA surveillance and Chinese hacking have driven cyber-security awareness to unprecedented highs over the past year. And U.S. President Barack Obama has been fighting foreign cyber-attackers for longe

The Future Of Global Cyber-Security Is In The Cloud

13-Jan-2014 | Derek Klobucher

Both hackers and antivirus makers were put on notice last week when two shining stars in the $67 billion worlwide cyber-security universe announced their merger. Milpitas, Calif.-based global network

man considers Big Data

6 Things To Consider About Big Data

30-Oct-2013 | Derek Klobucher

Statistician, best-selling author, and blogger Nate Silver delivers the opening keynote at the SAP TechEd 2013 in Las Vegas, and talks about things to consider when using Big Data. A little bit o