Cristiano Barbieri


Cristiano Barbieri

About Cristiano Barbieri

Cristiano Barbieri is chief information officer and head of customer relationships at SulAmerica Seguros. He has been leading the digital transformation of the company, spearheading important initiatives including "Transforming the Customer Experience," which created a 360-degree view of the customer, and "A New Customer Platform," totally cloud based. "A New Digital Customer Journey" recently launched where more than 2 million calls a year were transformed into digital interactions. He has also created an experimentation lab within the company named "Innovation Garage," another important initiative where culture transformation is the main goal and drives many innovative projects.

Adaptable Culture Energizes Digital Transformation

5-Apr-2018 | Cristiano Barbieri

Third of three blogs about SulAmérica and part of the “Digital CIO” series Many companies view digital transformation as a cliché, an endless struggle that never really delivers. Change that

Customer Experience: Catalyst Or Beneficiary Of Digital Transformation?

29-Mar-2018 | Cristiano Barbieri

Second of three blogs about SulAmérica and part of the “Digital CIO” series What’s the difference between a top industry leader and everyone else? A customer experience that resonates with

The Rise Of The Dual-Role CIO Redefines Digital Commitment

22-Mar-2018 | Cristiano Barbieri

First of three blogs about SulAmérica and part of the “Digital CIO” series Managing one line of business comes with many responsibilities and commitments. But CIOs who are leading their enter