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Clare Leighton


About Clare Leighton

Clare Leighton previously worked as the Channel Marketing Manager for SAP Business ByDesign. Her specialties include Channel Marketing, Marketing Communications, Cloud Computing and Project Management.

Red Nose Day, March 15, 2013

Comic Relief And The Changing Face of Charity Marketing

12-Mar-2013 | Clare Leighton

The challenge of showing a needy cause without exploiting the vulnerable people affected by the cause is one which must keep charity marketers awake at night. So it was with interest that on Sunday ev

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Duchess of Cambridge Effect: Can Your Systems Cope With a Demand Spike?

9-Jan-2013 | Clare Leighton

In the current environment, where trends can get around the world in minutes powered by social media, it's more important than ever for businesses to be agile enough to respond to sudden spikes in dem

Who Controls The Present Controls The Future

8-Jan-2013 | Clare Leighton

“Who controls the past,' ran the Party slogan, 'controls the future: who controls the present controls the past” is a quote from George Orwell’s 1984 where we first see the concept of Big Brothe

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What Does Battlefield Technology And Team GB Cycling Have In Common?

7-Jan-2013 | Clare Leighton

We all know that in the world of sport it is the fractions and hundredths of seconds that can make the difference between Gold and Silver, success and failure. Indeed. in the US 100m women's Olympi

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Brand You – It’s Not What YOU Say That Counts

4-Jan-2013 | Clare Leighton

I recently got into social media for work in a big way, I started with curating content and posting on LinkedIn and Twitter and have now started to write blogs for the SAP Cloud Blog and the SAP Inno

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So What Is Cloud About Anyway?

2-Jan-2013 | Clare Leighton

Back when I was fresh out of University working for CSC Computer Sciences as a technical architect, a cloud was the symbol we used on technical drawings when we didn't want to go into too much detail

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Don’t Panic! There’s Still Time For Retailers To Improve Systems For Christmas

11-Dec-2012 | Clare Leighton

With the Christmas shopping rush now well underway, it is clearly an incredibly busy time for firms in the retail sector, so it will be more important than ever for them to have the right systems in p

#Lest We Forget #2MinutesSilence

12-Nov-2012 | Clare Leighton

On Remembrance day I was taken by the number of people posting on Facebook to celebrate and pay respects on this solemn day. It goes to show how a brand which is nearly 100 years old still manages to