Christopher Koch

About Christopher Koch

Christopher Koch is the Editorial Director of the SAP Center for Business Insight. He is an experienced publishing professional, researcher, editor, and writer in business, technology, and B2B marketing.


What Is The Customer Experience In A Digital Economy?

14-Dec-2015 | Christopher Koch

Customer experience is no longer just about servicing customers – it has become the key to business strategy. A survey by Gartner found that 89% of companies plan to compete primarily on the basis o

3 Reasons Why You Should Add Services To Your Product Portfolio

27-Jul-2015 | Christopher Koch

Ever since I was a kid I’ve been fascinated by what they call in the construction business heavy equipment: bulldozers, backhoes, and such. I’m always getting shooed away by those bored off-duty c

2 Reasons Why Companies Must Hire For Potential, Not Skills

21-Jul-2015 | Christopher Koch

One of my former bosses said she literally fished my cover letter and resume out of the trash. Frustrated that HR wasn’t sending her the right people for a writing job, she demanded that they turn o

Why Technology Is The Worst Source Of Work Conflict

13-Jul-2015 | Christopher Koch

I have two attributes that set me up for conflict with my current colleagues at SAP. First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge c

4 Questions To Ask To Improve Customer Satisfaction In Any Industry

8-Jul-2015 | Christopher Koch

Starbucks’ customer experience is vastly different from that of a cement company. But research by my colleague Rob O’Regan has shown that there are four questions to ask your customers about their

2 Trends That Have Shaped The Sharing Economy

29-Jun-2015 | Christopher Koch

What do sharing upstarts like Uber and Lyft (cars) and Airbnb (homes) have in common (besides iPhone apps)? They both saw opportunities to make the markets they entered simpler and easier for customer

4 Ways To Customize Products Without Breaking The Bank

22-Jun-2015 | Christopher Koch

Imagine you ran a company that lets customers specify whatever they want in your products – including using their own materials. You’re probably thinking that the company has to be small and focu

How Kimberly Clark Co-Innovates With Suppliers

15-Jun-2015 | Christopher Koch

We’ve been doing a lot of research recently into how companies will manage resources, including the supply chain. My colleague Stephanie Overby was fortunate enough recently to get a chance to talk

4 Ways To Gauge Workforce Mood Swings Before It’s Too Late

8-Jun-2015 | Christopher Koch

If you were my friend and you only checked in with me once a year to see how I was doing, you wouldn’t really be my friend. So why do companies think that surveying their employees once a year is

3 Reasons Why It’s Never Been A Better Time To Be An Inventor

2-Jun-2015 | Christopher Koch

We all know the stereotype of the inventor: a quirky obsessive who spends all his (it’s usually a him) free time in the basement playing with dangerous objects and explosive chemicals and then spend