Chong Mock Seng


Chong Mock Seng

About Chong Mock Seng

Chong Mock Seng is Retail Industry Leader of Southeast Asia for SAP. He has focused on retail, consumer products, and high tech manufacturing customers in the Asia-Pacific region and has a wealth of insights and practical experience through his myriad engagements in which he enjoys sharing with his customers in his current role as Retail IVE for Southeast Asia. He is most passionate about dialogues and action plans on transformative retail engineering in the disruptive digital era.

Pervasive Customer Insights: A Key Retail Priority

8-Aug-2017 | Chong Mock Seng

Retailers are hard-pressed to differentiate themselves. Back when moving products profitably through channels was a viable growth strategy, operational efficiency was one of the key differentiating

Physical Stores Still Relevant Despite Rise in E-Commerce

10-May-2017 | Chong Mock Seng

Retail is evolving quickly and there are many predictions about the store of the future. Some suggest the death of the brick-and-mortar model; others talk about a world where there is no checkout, no

retail, e-commerce, digital marketing, omnichannel

The Digital Future Of Retail

15-Mar-2017 | Chong Mock Seng

Technology is rewriting the face of retail. Digital influence – the degree to which in-store sales are influenced by digital in the shopping journey – is growing at an intensifying pace. By 202