Recent Stories

No More “Used Car Salesman” Jokes? Welcome To The New World Of Used Car Sales

No More “Used Car Salesman” Jokes? Welcome To The New World Of Used Car Sales

The customer experience today is high-tech and high-touch, and scam artists no longer have a place in the new world of used car sales in-store or online.
5 Brands Cashing In On The ‘Try Before You Buy’ Effect

5 Brands Cashing In On The ‘Try Before You Buy’ Effect

Try before you buy is not new to retailers, but many companies are now leveraging technology to encourage customers to try – and purchase – new products.
Is Your Marketing Style Compatible With Your Customers?

Is Your Marketing Style Compatible With Your Customers?

Consumers today respond to "situational marketers" who can offer a personalized, contextual marketing style at each stage of a buyer's journey.
Privacy For Personalization: Is It A Fair Trade-Off?

Privacy For Personalization: Is It A Fair Trade-Off?

A personalized customer experience is based on trust. When we accept that privacy is lost battle and decide to embrace it, we can get something in return.
snowy weather

Weather Content: The Perfect Storm For Marketers

What is it about weather stories that keep us tuned in? Strengthen engagement with your audience by learning from this form of storytelling.
indoor cycling class

Workouts For The Me Generation: Personalization At The Gym

With the rise wearable fitness trackers, gyms are leveraging consumers’ willingness to share data with their data and incorporating it into the experience.
pink valentine heart

Why Do Customers Fall In Love? A Valentine For An Audience of One

No Valentine wants to feel that they are on the receiving end of a generic mass marketing effort, nor do your customers.
woman opens gift

‘Tis The Season For Gift Returns: Social Sentiment Analytics [INFOGRAPHIC]

Sales is only half the picture. Now is the perfect time to examine social media buzz and assess consumer sentiment regarding returns.
theater

Best Of NRF 2015: Bringing The Theater Back Into Retail [VIDEO]

Retailers that are succeeding in omnichannel commerce are using these innovations to both surprise and delight their customers every time and everywhere.
runners in adidas gear

Adidas Says Data Is The Fuel And Analytics Is The Engine To Engage Customers

Find out how Adidas manages to deliver an awesome customer experience by relying on innovative technology to close the gap between company and consumer.