The customer experience today is high-tech and high-touch, and scam artists no longer have a place in the new world of used car sales in-store or online.
Try before you buy is not new to retailers, but many companies are now leveraging technology to encourage customers to try – and purchase – new products.
Consumers today respond to "situational marketers" who can offer a personalized, contextual marketing style at each stage of a buyer's journey.
A personalized customer experience is based on trust. When we accept that privacy is lost battle and decide to embrace it, we can get something in return.
What is it about weather stories that keep us tuned in? Strengthen engagement with your audience by learning from this form of storytelling.
With the rise wearable fitness trackers, gyms are leveraging consumers’ willingness to share data with their data and incorporating it into the experience.
No Valentine wants to feel that they are on the receiving end of a generic mass marketing effort, nor do your customers.
Sales is only half the picture. Now is the perfect time to examine social media buzz and assess consumer sentiment regarding returns.
Retailers that are succeeding in omnichannel commerce are using these innovations to both surprise and delight their customers every time and everywhere.
Find out how Adidas manages to deliver an awesome customer experience by relying on innovative technology to close the gap between company and consumer.