Catherine Lynch


Catherine Lynch

About Catherine Lynch

Catherine Lynch is a Senior Director of Industry Cloud Marketing at SAP. She is a content marketing specialist with a particular focus on the professional services and media industries globally. Catherine has a wide international experience of working with enterprise application vendors in global roles, creating thought leadership and is a social media practitioner.

Professional Services Firms: Innovating At Low Risk With Cognitive Technologies

23-May-2018 | Catherine Lynch

Professional services firms are facing challenges to their traditional business models due to new digitally enabled business models. Opportunities to innovate at low risk are arising with the emergenc

Cognitive Technologies Help Media Companies Build Consumer Loyalty

21-May-2018 | Catherine Lynch

Media companies need to provide unique, personalized content, driven by deep insights into individual consumer preferences, due to the growing popularity of over-the-top (OTT) streaming services. In t

Monetizing And Optimizing Content Distribution With Machine Learning And Blockchain

26-Apr-2018 | Catherine Lynch

A generation ago, media conglomerates tightly controlled content production and distribution, deciding when, where, and how content was consumed. That’s all changed. Gone are the days of linear tele

cloud ERP, ERP, digital experience, professional services, artificial intelligence, machine learning, blockchain

A Modern Outlook On ERP Brings New Opportunities To Professional Services

23-Apr-2018 | Catherine Lynch

Part 5 of the “Intelligent ERP-Driven Industries” series Businesses that fall under the professional services industry umbrella represent a diverse ecosystem and variety of daily challenges. Bu

Group of office workers in a meeting

How Global Professional Services Firms Are Overcoming The Challenge Of Talent Management

12-Sep-2017 | Catherine Lynch

Ask any leader at a global professional services firm about their current biggest challenge, and more than likely they will say talent management. Talent management encompasses multiple facets of h

IoT wearable

How The Internet Of Things Can Foster Social Collaboration And Knowledge Sharing In Professional Services Firms

19-Dec-2016 | Catherine Lynch

The professional services sector's key assets are expertise and knowledge, typically delivered by highly skilled professionals and, to some extent, by algorithms or knowledge-based systems. The Intern

professional services, small and midsize, SMB, digital transformation

The 2017 Digital Toolbox For Small And Midsize Professional Services Firms

13-Dec-2016 | Catherine Lynch

Part 4 of the “Digitally Transforming Industries” series Looking ahead into 2017, The International Monetary Fund announced an economic forecast characterized by “a subdued outlook subject

skyrock on social media

The Wildly Successful Social Media Platform You’ve Never Heard Of

8-Sep-2016 | Catherine Lynch

Twitter, Facebook, Instagram, Pinterest, Snapchat. Sound familiar? These are all social media properties you’ve no doubt heard of, because they’ve exploded across the global scene. Additionally,