Brent Cohler

Brent Cohler

About Brent Cohler

Brent Cohler is the Senior Director of SAP Digital. He has led all facets of B2B and B2C marketing and have experience in a variety of industries. His specialties include customer acquisition via mobile, online (SEM, SEO, display, social media, email and affiliate) and offline (event, television, print, radio and outdoor) campaigns.

It’s 2014. Isn’t There A Better Way To Pay?

25-Feb-2014 | Brent Cohler

I might be the fastest draw in the West, perhaps faster than Quick Draw McGraw. It comes with practice – unfortunately too much practice. That’s right, a bill hits the table or a cashier finishes

man using mobile device as part of his mobile strategy during lunch

Siri, Where Can I Buy A Holiday Fruitcake That’s Actually Edible?

6-Feb-2014 | Brent Cohler

Did you receive the gift of Goggle Glass (or another brand of smart glasses) this holiday season? Probably not. It’s much more likely you got a Fitbit, Jawbone UP, or one of the other activity track

I Wish That Dollhouse Came With A Mobile App

17-Jan-2014 | Brent Cohler

Wow! Sprawled in front of me were dozens, if not hundreds, of miniscule plastic pieces. To the side sat my 3 year old niece, eager for me to magically transform this mess into the delightful dollhouse

I’ve Got Nothing Against Bieber, But…

13-Jan-2014 | Brent Cohler

I've got nothing against Justin Bieber, but I’d never go to one of his concerts. Yet, several months ago, my credit card company sent me an “exclusive” promotion to purchase advanced tickets for

Beyond The Hype: Business Results With Augmented Reality, Wearables, And More

13-Nov-2013 | Brent Cohler

First, our computers shrunk into phones. Now, they’re morphing into wearables – smart watches and glasses, a projected US $12 billion market according to BI Intelligence. When coupled with innovat

Personalization: Why Super-Elites Get All The Attention

17-Jun-2013 | Brent Cohler

On May 1, 1981, American Airlines revolutionized the travel industry, launching the AAdvantage frequent flier program, the original, modern-day customer loyalty program. Competitors quickly followed s

Your “Showrooming” Ways Are Disrupting The Retail Industry [Infographic]

12-Feb-2013 | Brent Cohler

Hello. My name is Brent, and I am a recovering TV laggard. Although I’ve worked in the technology world for almost 15 years, I just bought my first HDTV. At least I am getting better. It took me

Can Mobile Technology Turn Me Into A Green Thumb, Overnight?

15-Nov-2012 | Brent Cohler

I was previously a father of one, but now I’m father to hundreds. Overnight, I went from dutifully caring for one beautiful, thriving indoor apartment plant and am now the provider to an entire yard