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Branwell Moffat


Effective Personalization Means Lots Of Good Data

12-Jul-2017 | Branwell Moffat

Effective personalization undoubtedly improves a brand’s sales. If a brand understands who I am by showing me content and products relevant to me, I’m much more likely to transact with them than i

Good Bots, Bad Bots, And The Troublesome Ones In Between

21-Jun-2017 | Branwell Moffat

Over the past 18 months at Envoy, we’ve seen a significant increase in the number of intelligent web-bots that target specific e-commerce websites. At the very least these bots are an annoyance, and

e-commerce game changers

Top 10 E-Commerce Game Changers Over The Last Decade

9-Jun-2017 | Branwell Moffat

You’ve read plenty of articles about what “the next big thing” in e-commerce will be, as well as about what is hot right now, so I thought I’d look back over the last ten years to identify the