Branwell Moffat

e-commerce, authentication, login, retail

The End Of Email Login Is Nigh (Possibly)

18-Jan-2018 | Branwell Moffat

[no_syndicate_info][/no_syndicate_info] Over a nice glass of Rioja in Barcelona in October last year, the ever-hungry Mike Timbers posed an interesting question to me: Why are we still using email


These Aren’t The Data Files You’re Looking For

5-Jan-2018 | Branwell Moffat

[no_syndicate_info][/no_syndicate_info] Rebels hacked the Death Star: Is your organization next? A long time ago in a galaxy far, far away, the Empire made one critical and fatal mistake that wo

Step 1 Of The E-Commerce Journey: Customer-Centered Design

20-Nov-2017 | Branwell Moffat

“The customer is always right.” It's a phrase that has been around since the beginning of retail. Traditional retailers will do everything to keep the customer happy and to encourage them to buy.

automotive, services, car ownership

Automotive Steered A New Way: The Rise Of Subscription Services

12-Oct-2017 | Branwell Moffat

Twenty years ago, a newspaper or magazine may have been the only subscription services you had. Even though we consumed the same products and services over and over again, we always purchased them ind

Omnichannel Vs. Multichannel: What’s The Difference And Who Is Doing It?

21-Sep-2017 | Branwell Moffat

Omnichannel is a buzzword that has been around for more than five years, but it is still often confused with multichannel when it comes to retail. Most retailers are now multichannel, where they sell

‘Tis The Season: Black Friday E-Commerce Readiness Checklist

8-Sep-2017 | Branwell Moffat

You may be thinking that Black Friday is ages away but, believe me, it will be here sooner than you think, and businesses should start preparing for it now. In the United Kingdom, Black Friday is not

How Digital Disruptors Are Changing The Automotive Industry

26-Jul-2017 | Branwell Moffat

It could be argued that the automotive is currently facing the biggest period of change since Henry Ford created the production line. All major automotive companies, as well as many technology compani

Effective Personalization Means Lots Of Good Data

12-Jul-2017 | Branwell Moffat

Effective personalization undoubtedly improves a brand’s sales. If a brand understands who I am by showing me content and products relevant to me, I’m much more likely to transact with them than i

Good Bots, Bad Bots, And The Troublesome Ones In Between

21-Jun-2017 | Branwell Moffat

Over the past 18 months at Envoy, we’ve seen a significant increase in the number of intelligent web-bots that target specific e-commerce websites. At the very least these bots are an annoyance, and

e-commerce game changers

Top 10 E-Commerce Game Changers Over The Last Decade

9-Jun-2017 | Branwell Moffat

You’ve read plenty of articles about what “the next big thing” in e-commerce will be, as well as about what is hot right now, so I thought I’d look back over the last ten years to identify the