Arif Johari


Arif Johari

About Arif Johari

He is a Communications lead, Digital Marketing generalist, and Social Selling advocate. He trains marketing and sales employees to become experts in Social Selling so that they’d leverage social media as a leads-generation tool. He is responsible for executing innovative marketing strategies to increase engagement in social media, customer community, and landing pages through content, events, and A/B testing. He is passionate in making the work processes of the marketing and sales team more efficient, so that they can generate more revenue in a shorter time.

Social Selling Manners And Etiquette

10-Oct-2017 | Arif Johari

There’s an old adage: Treat others as you want to be treated. This still applies in the digital world we find ourselves in today. Are you aggressively pursuing customers and trying to get in their n

Why Executives Should Follow Kylie Jenner

14-Sep-2017 | Arif Johari

How do we convince executives to invest in social selling? Start by telling your CEO, CIO, CTO, and CMO: “Well, Richard Branson, Mark Cuban, Elon Musk, Michael Dell, and Bill Gates, are all socia

Selling To Goldfish: Responding To Decreasing Attention Spans Of Customers

27-Jul-2017 | Arif Johari

The average human's attention span is down from 12 seconds in the year 2000 to eight seconds today. That is less than the nine-second attention span of your average goldfish! Another study states that

Being Relevant To Sharks And Customers In The Digital Age

5-Jul-2017 | Arif Johari

Bill Gates observed in 1996: Content is king! Gary Vaynerchuk upped the ante by saying: Content is king, but context is god! Did you know that sharks act calmer when they listen to AC/DC music