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Arif Johari


Arif Johari

About Arif Johari

He is a Social Listening and Social Selling advocate. He enables marketing and sales employees to become experts in Social Listening/Social Selling so that they’d leverage social media as a leads-generation tool. He is also responsible for crafting innovative marketing strategies that can be scaled out globally and is executable for each marketing team. He is passionate in making the work processes of the marketing and sales team more efficient, so that they can generate more leads in a shorter time.

Selling To Goldfish: Responding To Decreasing Attention Spans Of Customers

27-Jul-2017 | Arif Johari

The average human's attention span is down from 12 seconds in the year 2000 to eight seconds today. That is less than the nine-second attention span of your average goldfish! Another study states that

Being Relevant To Sharks And Customers In The Digital Age

5-Jul-2017 | Arif Johari

Bill Gates observed in 1996: Content is king! Gary Vaynerchuk upped the ante by saying: Content is king, but context is god! Did you know that sharks act calmer when they listen to AC/DC music