About Andy Hirst

Andy Hirst is Senior Director of Industry Marketing for SAP. He is responsible for marketing analytics solutions to the financial services sector. He has been with SAP Business Objects for nine years. Hirst has more than 20 years of experience in the high technology and financial industries. He has worked for Brewin Dolphin Securities, the UK's private client broker, where he was marketing director & managing director for the online and telephone trading division, Stocktrade and Credit Suisse in their execution only stockbroking division Previously, Hirst worked for seven years in Hewlett Packard’s financial services business unit, where he held the position of worldwide marketing director of Banking solutions. He was instrumental in developing and driving Hewlett Packard's plans for marketing solutions and services in the banking, payments and CRM sectors. Andy's posts also appear on The Decision Factor Blog

Recent Stories

Top Banking Trends For 2015: Data And Analytics

Top Banking Trends For 2015: Data And Analytics

Another year of significant growth in analytics is envisioned driven by regulatory mandates and growth of social intelligence. Andy Hirst explains.
7 Rules of Big Data in Banking

7 Rules of Big Data in Banking

I return this year to a topic of last year’s Innotribe at Sibos – Big Data. Data is not going away. It continues to be talked about more and more, whether it is about the volume of data,...
Innovating With Big Data – Leading The SoLoMo Cycle

Innovating With Big Data – Leading The SoLoMo Cycle

Social networks, location information and connected mobile devices (SoLoMo) are changing the amount and type of data customers are generating. These same changes should be informing the way banks and financial service providers understand their customers and organize their...
making a business case

The Finance Function’s Next Generation: Transformation, Technology and Leadership

In a changing financial climate, expectations of the CFO and his relationship with the CIO and the technical intelligence of the bank are as vulnerable to change. The Finance function
Commercial Banking Client Demands In A Digital World

Commercial Banking Client Demands In A Digital World

The New Commercial Banking Client Relationship. Our treasurer expects to deal with a commercial banker who has the information at her fingertips through digital channels. If you’re on the front line you need to see real-time client cash levels...
Retail Vs Commercial Banking: Comparing The Challenges

Retail Vs Commercial Banking: Comparing The Challenges

All parts of the banking industry are under unprecedented pressure in today’s market. I want to discuss the challenges and opportunities for commercial banking. Lets kick off by looking at some differences and similarities between the two business...

Will Next-Generation Technologies Solve the Compliance Challenge?

Recent articles on ING agreeing to pay a >$619-million fine and HSBC facing over $1-billion fine have put anti-money laundering and compliance back into the limelight. These fines are mind bogging in size and reflect that although millions have...

Why iPads Dominate in Financial Services

I studied the latest activation numbers supplied by Good Technology in their Q4 2011 earnings report. The data shows financial services still activating more iPad devices than any other industry, with greater than 40 percent of all business deployments...