Andy Hirst

About Andy Hirst

Andy Hirst is Senior Director of Industry Marketing for SAP. He is responsible for marketing analytics solutions to the financial services sector. He has been with SAP Business Objects for nine years. Hirst has more than 20 years of experience in the high technology and financial industries. He has worked for Brewin Dolphin Securities, the UK's private client broker, where he was marketing director & managing director for the online and telephone trading division, Stocktrade and Credit Suisse in their execution only stockbroking division Previously, Hirst worked for seven years in Hewlett Packard’s financial services business unit, where he held the position of worldwide marketing director of Banking solutions. He was instrumental in developing and driving Hewlett Packard's plans for marketing solutions and services in the banking, payments and CRM sectors. Andy's posts also appear on The Decision Factor Blog


Embracing Digital Opportunity: Reflections On Sibos 2015

7-Dec-2015 | Andy Hirst

In a word: Sibos. That major event on everyone’s calendar is done and dusted for another year. With Singapore still (relatively) fresh in our minds, I thought I’d sum up my key reflections. What t

Top Banking Trends For 2015: Data And Analytics

23-Jan-2015 | Andy Hirst

Here is my list of predicted trends in banking analytics in 2015. Another year of significant growth in analytics is envisioned driven by regulatory mandates and growth of social intelligence. Visua

7 Rules of Big Data in Banking

9-Sep-2013 | Andy Hirst

I return this year to a topic of last year’s Innotribe at Sibos – Big Data. Data is not going away. It continues to be talked about more and more, whether it is about the volume of data, the spee

Innovating With Big Data – Leading The SoLoMo Cycle

14-Aug-2013 | Andy Hirst

“SoLoMo” – the word three partners at Kleiner Perkins coined during a 2010 brainstorming session to describe the three trends driving coming wave of technologies – has become an industry buzzw

The Finance Function’s Next Generation: Transformation, Technology and Leadership

29-Jul-2013 | Andy Hirst

In a changing financial climate, expectations of the CFO and his relationship with the CIO and the technical intelligence of the bank are as vulnerable to change. The Finance function in a fast-moving

Commercial Banking Client Demands In A Digital World

31-May-2013 | Andy Hirst

The New Commercial Banking Client Relationship For commercial bankers, the days are long gone when agreeing to rates over a long client lunch was enough to bring in business. Relationships are s


Retail Vs Commercial Banking: Comparing The Challenges

20-Feb-2013 | Andy Hirst

All parts of the banking industry are under unprecedented pressure in today’s market. I want to discuss the challenges and opportunities for commercial banking. Lets kick off by looking at some d

Will Next-Generation Technologies Solve the Compliance Challenge?

22-Aug-2012 | Andy Hirst

Recent articles on ING agreeing to pay a >$619-million fine and HSBC facing over $1-billion fine have put anti-money laundering and compliance back into the limelight. These fines are mind bogging

Why iPads Dominate in Financial Services

14-Mar-2012 | Andy Hirst

I studied the latest activation numbers supplied by Good Technology in their Q4 2011 earnings report. The data shows financial services still activating more iPad devices than any other industry, wit