Andre Smith

About Andre Smith

An Internet, Marketing and E-Commerce specialist with several years of experience in the industry. He has watched as the world of online business has grown and adapted to new technologies, and he has made it his mission to help keep businesses informed and up to date.

risk, GDPR, security

How Governments And Industry Respond To Digital Risk

13-Dec-2017 | Andre Smith

The rush to digitalization around the world has come with a great amount of risk. The risk has been shared by private industry and governments alike, as news of data breaches and hacker attacks have m

mobile apps, SMB, SME, small business, digital transformation, digitalization

For SMBs, The Time For A Custom App Is Now

30-Nov-2017 | Andre Smith

For years, small and midsize businesses have played catch-up with their larger corporate counterparts in the rush into digital marketing and sales. As it was with traditional avenues of business, the

How Technology Enhances The Customer Experience

7-Nov-2017 | Andre Smith

Consumer interaction is at the forefront of technology as e-commerce and other advances make purchasing easier in brick-and-mortar stores as well as quicker and safer online. Consumers are no longer

Why Small Businesses Should Prepare For 2020

25-Sep-2017 | Andre Smith

The Internet is still flooded with articles like "Small Business Trends of 2017" and "What Small Business Trends Will Dominate 2018," but no one is really writing about big things poised to happen in

e-commerce, retail, customer engagement

Why Customers Love Online Shopping And How You Can Take Advantage Of It

14-Sep-2017 | Andre Smith

It's no secret that consumers are flocking to online stores in droves. The retail industry is struggling and projected to continue doing so, as online shopping continues to grow. It's essential for re

data encryption, collaboration, VDR, virtual data room

5 Ways Virtual Data Rooms Benefit SMBs

27-Jul-2017 | Andre Smith

The Internet's technological advances have empowered individuals and businesses like few other inventions since the dawn of time. Physical realities have transformed into virtual realities; physical r

small business changes

Business Strategy: Why Small Changes Matter

20-Jun-2017 | Andre Smith

As a CEO, your worries and responsibilities are always tied to the bottom line. When your e-commerce business isn’t doing as well as you’d like or seems to have stalled, the knee-jerk reaction is

helpdesk ticketing system

Struggling To Juggle Helpdesk Requests? You Need Better Ticketing

1-Jun-2017 | Andre Smith

Gone are the days when getting something done by IT means banging on their door or tying up the phones. A business that truly optimizes its IT department will have ongoing projects that are more impo

customer personas

How Machine Learning Will Change Customer Personas Forever

25-May-2017 | Andre Smith

Does your business use customer personas? Before long, you’ll be able to get rid of them for good. It’s not because they haven’t worked, but years ago there was nothing else available. Soon,

modern digital advertising

Programmatic And Data-Driven Creative For Successful Digital Advertising

18-May-2017 | Andre Smith

All companies want to spend their marketing resources as efficiently as possible. That’s why programmatic advertising has become the star of field-related articles, blog posts, and conferences. By