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Andre Smith


About Andre Smith

An Internet, Marketing and E-Commerce specialist with several years of experience in the industry. He has watched as the world of online business has grown and adapted to new technologies, and he has made it his mission to help keep businesses informed and up to date.

small business changes

Business Strategy: Why Small Changes Matter

20-Jun-2017 | Andre Smith

As a CEO, your worries and responsibilities are always tied to the bottom line. When your e-commerce business isn’t doing as well as you’d like or seems to have stalled, the knee-jerk reaction is

helpdesk ticketing system

Struggling To Juggle Helpdesk Requests? You Need Better Ticketing

1-Jun-2017 | Andre Smith

Gone are the days when getting something done by IT means banging on their door or tying up the phones. A business that truly optimizes its IT department will have ongoing projects that are more impo

customer personas

How Machine Learning Will Change Customer Personas Forever

25-May-2017 | Andre Smith

Does your business use customer personas? Before long, you’ll be able to get rid of them for good. It’s not because they haven’t worked, but years ago there was nothing else available. Soon,

modern digital advertising

Programmatic And Data-Driven Creative For Successful Digital Advertising

18-May-2017 | Andre Smith

All companies want to spend their marketing resources as efficiently as possible. That’s why programmatic advertising has become the star of field-related articles, blog posts, and conferences. By

online shopping customer

Customer Feedback: The Significance And The Solution

4-May-2017 | Andre Smith

One customer well taken care of could be more valuable than $10,000 worth of advertising. – Jim Rohn An integral part of running a successful business is asking for and using customers' feedback.

business leadership skills

7 Skills Needed To Be A Successful Tech Leader

25-Apr-2017 | Andre Smith

Being a successful tech leader is much more than having an impressive resume and skill set. If you're looking to become a tech leader or searching for the right person to take a leadership role in y

fashion shirts on shelves

5 Business Tips Everyone Should Learn From The Trillion-Dollar Fashion Industry

14-Apr-2017 | Andre Smith

If your business could be doing better, try looking to the fashion industry – which takes high profit margins to an entirely new level – for tips. Have you ever thought about how much those $15,00

storytelling content marketing for business

Storytelling Is The New Essential Skill Businesses Have To Master

12-Apr-2017 | Andre Smith

Every online business has been obsessed with things like viral marketing and conversion-rate optimization over the last few years. In fact, some companies specifically hire professionals for those pos

workplace trends

Mass Technology And Workplace Change: 5 Notable Trends

24-Feb-2017 | Andre Smith

Since the age of the printing press, advancements in technology have changed the nature of work and the workforce. That is as true today as it was hundreds of years ago. The following trends indic

business reputation management

How To Manage Your Company’s Reputation

17-Feb-2017 | Andre Smith

Reputations don’t just happen. They are a reflection of what we do and how people feel about us. Some reputations can be unfairly tarnished, but if there is enough positive information about a comp